Singer IU was selected as the model for the French heritage sports brand ‘Le Coq Sportif.’ The brand released several photos from the shoot which focused on the singer’s own style opposed to that of a stylist.

She went with a ‘school-look’ style to match ‘Le Le Le Begins’ celebrating the beginning of a new semester. She displayed her favorite styles such as long tops and tight leggings.

The singer normally enjoys wearing comfortable outfits, had fun matching fresh color with running shoes to give the look a fresh appeal displaying her sense of style and fashion.

“IU selected shoes featuring unique color scheme which consumers have already been labeled as ‘IU shoes.’ We have sold nearly 60% of all units within a month of distribution with re-orders,” shared a spokesperson for ‘Le Coq Sportif.’

The singer is currently promoting her hit single ‘You and I.’

Photo: Le Coq Sportif