Kellogg is introducing "two" new flavors of Pop-Tarts. Sort of. They're both branded under the moniker "Gone Nutty!". The new Pop-Tarts have the same filling, peanut butter (or it's, uh, "made with real peanut butter"...which is not exactly an expensive commodity, so let's hope a peanut butter flavor product would be made with peanut butter). One of the two Pop-Tart flavors has chocolate frosting and the other has sugar crystals sprinkled on top.

Inexplicably, this is part of a campaign to get adults to eat more breakfast food. CEO John Bryant straight-out said in a conference call that these new appeal to higher-income people and baby boomers. Other products in their campaign to boost struggling breakfast food sales are multigrain Special K and Raisin Bran with Omega 3.

Which may tell you a lot about how marketing works: whether it's even-healthier-"healthy" cereal or less-healthy-"junk"-snacks, the goal is the same.

Cereal sales have lagged as convenience breakfast food prices have risen. But this is true largely for higher-income adults; children and lower-income adults still eat large amounts of cereal. Rich people want healthier food, in a nutshell, and/or food in a shiny new package.

"I don't think they're really that price sensitive. The real issue there is innovation," Bryant said. He noted, particularly, the need to be more "nutrition oriented".

Special K and the multitude of Special K extensions have performed well. Thus the glut of Special K products out there: protein bars, shakes, crackers, chips, flatbread breakfast sandwiches, waffles, and the list goes on.

Later this year, Kellogg is trying to "redefine" cereal and will, later this year, introduce a "Breakfast To Go" beverage that will be designed as similar to a liquid cereal. Tasty.

General Mills will do something similar with "BFast", a product that ostensibly has the nutrition of cereal and milk but does not take the two minutes to eat that a bowl of cereal does. Sounds...tasty? Maybe?