Review: Lee Hyori Tells Teens Its Okay To Be 'Bad Girls' In Sizzling New Comic Book-Influenced Music Video

Wake up world, there is a new badass on the loose--Lee Hyori.

Hot on the heels of her elegant turn as a jazz diva in "Miss Korea," Lee Hyori pumps up the adrenaline as a comic book super hero in her follow-up music video, "Bad Girls."

Released on Monday, the video debuts one day before the fifth Lee Hyori album "Monochrome" is scheduled for release.

With the one-minute long trailer to "Bad Girls" already earning over 800,000 YouTube views, Lee Hyori's new video clip lives up to the hype.

Tracing the protagonist's life in comic book form, the "Bad Girl" video reimagines Lee as a larger-than-lie character (still with those famous eyebrows) living on the edge of morality.

She might sick a vicious dog on her classmates for mocking her, but don't let her catch a guy beating up his girlfriend.

"Bad Girl" features appearances by Gil Seong Joon from the South Korean rap duo Leesang as Lee's hapless father and model Jang Yoon Ju as the police officer that brings Lee's bad girl down.

The resulting video packs more thrills per minute than a lot of Hollywood action movies, but the overreaching message of the video remains positive: sometimes you need to be a little bit bad to be good.

Beyond her inventive music videos, what really sets Lee Hyori apart is her music.

Stylistically, there are few other K-pop artists to compare her to.

Her songs evoke the same fun and revved up good-time party vibes as Psy, but sonically they have little in common.

While Psy, like much of the upbeat K-pop musical spectrum, is firmly rooted in techno and other electronic music to come out of Europe in the 1980s, Lee Hyori has her feet firmly in the American music songbook.

As surf guitars wail over the opening bars, the song pulls back into a simple piano, and rim shot sample, evocative of a ragtime revue in 1920s America.

But what makes the hook of "Bad Girls" so appealing is how hard it is to classify.

When the song's breaks into its high-octane chorus, it jumps into a swampy funk feeling that transports the listener to 1970s New Orleans.

Lee Hyori's stylistic contemporaries seem to mostly be artists outside Korea-- innovative pop divas like Lily Allen or Santogold that aren't afraid to join together seemingly disparate sounds and styles.

With the popular success of the first two singles from "Monochrome," perhaps Lee Hyori will encourage other artists to dare to push the boundaries of what a K-pop song can be.

Watch the music video for Lee Hyori's new single "Bad Girls" RIGHT HERE

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Lee Hyori
Bad Girls
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