BTS, NCT and More: Here are the April Brand Reputation Rankings for Boy Groups

By Robyn Joan Apr 09, 2021

BTS, NCT and more are included in April's Brand Reputation rankings for boy groups.

From March 10 to April 10, the Korea Institute of Corporate Reputation measured the big data of boy group brands through consumer behavior analysis and measuring the participation index, media index, communication index and community index.

Compared to the 42,275,234 big data recorded in March, there is an increase pf 21.76 percent in April with 51,474,174 big data for boy group brands. Looking at the detailed anlysis, brand consumption fell by 8.86 percent, while brand issues, brand communication and brand distribution rose 29.94 percent, 73.51 percent and 58.83 percent, respectively.

The brand reputation index is created through the analysis of brand's big data by finding that consumers' online habits have a great influence on brand consumption. It can measure positive and negative evaluation of boy groups, the media's interest, and consumer interest and traffic.

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BTS Ranks No.1 in the April Brand Reputation Rankings

(Photo : Twitter: @bts_bighit)

As a result of the big data analysis for April 2021, BTS ranked first.

BTS was highly analyzed for having the words "open," "breakthrough" and "record" in their link analysis. For keyword anlysis, BTS was included numerous times with the words "Youtube," "Billboard" and "Oricon."

When it comes to the group's posititve and negative evaluation ratio, their positive evaluation was analyzed at 87.52 percent, while the negative was 12.48 percent.

In a detailed analysis of the BTS brand, brand consumption has an increase of 21.82 percent, brand issues with an increase of 29.94 percent, brand communication increased by 73.51 percent and brand distribution with an increase of 58.83 percent.

In April, BTS recorded a participation index of 2,639,488; their media index was at 4,801,102; their communication index is 4,481,391; and the community index at 4,926,222, giving BTS a total of 15,938,202 for their brand reputation index. In March, they had a brand reputation index of 10,922,131.

NCT Ranks No. 2 in the April Brand Reputation Rankings

(Photo : DongA Ilbo)

NCT takes the no.2 spot with a total brand reputation index of 3,574,966. The group's participation index is 177,320; a media index of 956,939; a communication index of 1,473,924; and a community index of 966,783. Compared to their brand reputation index in March that was 3,721,997, they had a decrease in April.

SEVENTEEN Ranks No. 3 in the April Brand Reputation Rankings

(Photo : Twitter: @pledis_17)

Coming in at no.3 is SEVENTEEN with a participation index of 342,144; a media index of 667,123; a communication index of 1,425,542; a community index of 919,395; and a total brand reputation index of 3,354,205. In March, the group had a brand reputation index of 2,684,473, making them have an increase of 669,732 this month.

EXO Ranks No. 4 in the April Brand Reputation Rankings

(Photo : DongA Ilbo)

EXO lands at no.4 for with a total brand reputation index of 2,410,094. The group had a participation index of 172,392; a media index of 873,354; a communication index of 752,245; and a community index of 612,104. This month is an increase from their March brand reputation index of 1,859,457.