Brave Girls, BLACKPINK, and More: Girl Group Brand Reputation Rankings for April 2021 Revealed

On Sunday, Apr. 11, The Korean Brand Research Institute released their girl group brand reputation rankings for the month of Apr. 2021. From Brave Girls to BLACKPINK, keep on reading to see which girl groups are the most popular for the month.

What are the Brand Reputation Rankings?

The brand reputation ranking is an index created through big data brand analysis. The index helps discover the consumers' online habits and what impacts brand consumption. The brand reputation index can measure the positive and negative influence of a girl group, the media's interest in them, the consumers' interest in them, and their communication volume.

From Mar. 11 to Apr. 11, the Korean Brand Research Institute analyzed 38,956,768 pieces of big data to measure the participation index, media index, communication index, and community index of girl groups. Compared to the 30,836,297 available big data in Mar., the amount increased by 26.33%.

Brave Girls is the Most Popular Girl Group of April 2021

Occupying the throne as the most popular girl group in Apr. 2021 is Brave Girls with a brand reputation index of 5,363,544. Brave Girls has a participation index of 1,107,328, a media index of 1,254, 128, a community index of 1,408,383, and a communication index of 1,367,365. Compared to their brand reputation index of 3,556,215 in Mar., their index rose by 50.82%.

Brave Girls
(Photo : News1)

BLACKPINK is the Second Most Popular Girl Group of April 2021

BLACKPINK ranked second place with a brand reputation index of 4,582,891. BLACKPINK has a participation index of 413,848, a media index of 1,432,958, a community index of 1,368,720, and a communication index of 1,367,365. Compared to their brand reputation index of 3,672,760 in Mar., their index rose by 24.7%.

BLACKPINK
(Photo : YG Family on Twitter)

WJSN is the Third Most Popular Girl Group of April 2021

Taking third place is WJSN, with a brand reputation index of 2,842,835. WJSN has a participation index of 413,848, a media index of 1,432,958, a community index of 1,368,720, and a communication index of 1,367,365. Compared to their brand reputation index of 443,285 in Mar., their index rose by 541.31%.

WJSN
(Photo : News1)

Oh My Girl is the Fourth Most Popular Girl Group of 2021

Ranking in fourth place is Oh My Girl, with a brand reputation index of 2,079, 474. Oh My Girl has a participation index of 181,832, a media index of 349,530, a community index of 640,006, and a communication index of 908,106. Compared to their brand reputation index of 1,428,807 in Mar., their index rose by 45.54%.

Oh My Girl
(Photo : Oh My Girl Twitter)

TWICE is the Fourth Most Popular Girl Group of 2021

In fifth place, we have the JYP Entertainment girl group TWICE with a brand reputation index of 2,029,597. TWICE has a participation index of 198,016, a media index of 681,642, a community index of 721,030, and a communication index of 428,908. Compared to their brand reputation index of 1,816,137 in Mar., their index rose by 11.75%.

TWICE
(Photo : TWICE Twittwr)

These are the TOP 50 Most Popular K-Pop Girl Groups for April 2021

1. Brave Girls

2. BLACKPINK

3. WJSN

4. Oh My Girl

5. TWICE

6. IZ*ONE

7. MAMAMOO

8. Red Velvet

9. GFRIEND

10. Weeekly

11. GFRIEND

12. ITZY

13. Girls' Generation

14. Lovelyz

15. Apink

16. PURPLE KISS

17. Stellar

18. Laboum

19. STAYC

20. LOONA

21. Dreamcatcher

22. aespa

24. After School

25. woo!ah!

26. ELRIS

27. EXID

28. MOMOLAND

29. Rocket Punch

30. fromis_9

31. Berry Good

32. Girl's Day

33. APRIL

34. Weki Meki

35. cignature

36. CLC

37. Camilla

38. PIXY

39. NATURE

40. f(x)

41. LUNASOLAR

42. Hot Issue

43. TR.IBE

44. PRISTIN

45. Cherry Bullet

46. ICU

47. Brown Eyed Girls

48. BESTie

49. Ladies' Code

50. Hello Venus

Did your favorite girl group make it to top 50 this month?

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis

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IZONE
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