BTS, SEVENTEEN and More: Boy Groups Brand Reputation for July 2021 Revealed

By Robyn Joan Jul 09, 2021

On July 10 KST, the Korean Business Research Institute had released the month of July's list of top boy groups which is based on the big data collected. The big data includes factors such as interaction, media coverage, consumer participation, and the community index of each artist.

The big data for July is based on the data collected from June 10 to July 10, with a total of 57,652,745 collected during that time period.

With that being said, these are the boy groups who have topped this month's brand reputation!

Want to see who they are? Keep on reading to know more.

BTS Takes No.1 Spot on July 2021's Brand Reputation Rankings for Boy Groups

Once again topping the monthly brand reputation rankings for their 38th consecutive month is none other than BTS! For the month of July, BTS accumulated a total of 14,995,148 for their brand reputation index, a 1.3 percent decrease from their brand reputation index of 15,187,718 in June.

In addition, the seven-member boy group's highest-ranking phrases for the group's keyword analysis include "Butter," "Hot 100," and "Billboard." And it's not surprising to find that these are the phrases and keywords associated with BTS.

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(Photo : Twitter: @bts_bighit)

Since the release of their hit digital single, "Butter," last May 21, the song had topped Billboard's Hot 100 for six consecutive weeks from the song's debut. With that, BTS made history, such as becoming the longest-running No.1 debut song by an Asian act, which they had broken when "Butter" had remained at the top in its fourth consecutive week.

Additionally, the group's highest-ranking related terms include "record," "release," "and "surpass." Which again, is no surprise as BTS has consistently been breaking and surpassing numerous records.

Meanwhile, BTS recently released their new English song, "Permission to Dance" on July 9.

SEVENTEEN and 2PM Follow BTS on July 2021's Brand Reputation Rankings for Boy Groups

With the release of their eighth extended play "Your Choice," back on June 18, SEVENTEEN's brand reputation skyrocketed from No.5 to No.2 on the rankings. For the month of July, SEVENTEEN's brand reputation is a total of 4,220,613, a 17.53 percent increase in their data as compared to last month on June.

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(Photo : Instagram: @saythename_17)

What is most notable, however, is 2PM's brand reputation index for the month. For the month of July, the veteran K-Pop group had a total of 3,557,369 for their index, a whopping 243.44 increase from their index back in June.

(Photo : Twitter: @follow_2PM)

This amazing increase can be attributed with their highly-awaited comeback and the release of their seventh album "Must," that was released back on June 28. Their album marked the group's return after taking a four-year hiatus and five years after the release of their sixth album "Gentleman's Game" back in 2016.