Singer Brand Reputation Rankings November 2022 Revealed — Which Artists Made the List?

By I. Monte Nov 26, 2022

The brand reputation rankings for vocalists for this month have been released by the Korean Business Research Institute!

Between October 26 and November 26, 2022, the Korea Enterprise Reputation Research Institute examined 125,687,058 large datasets associated with singer brands. It was to assess consumer brand engagement, media presence, interaction, and community.

Brand Reputation Rankings for November 2022 Officially Announced

The Singer Brand Reputation Index gathers large amounts of information about singer brands who play popular music. They also analyze consumer behavior, categorizes that data into values regarding participation, communication, media, and community.

(Photo : Korea Reputation Research Institute) Brand Reputation Chart

Those data are examined through algorithms for ratio analysis, together with reputation analysis. With this process, anyone can learn who, where, how, how often, and why people talk about a certain brand using this algorithm.

Utilizing big data gathered from October 26 to November 26 and examination of the singers' media coverage, consumer involvement, interaction, and community awareness indexes, the rankings were established through careful analysis.

The brand reputation rankings of the top 10 singers in November 2022 were artists: BTS, Lim Young-Woong, BLACKPINK, Lee Chan-won, New Jeans, Cho Yong-pil, IU, (G)-IDLE, Kim Ho-joong, and Young Tak.

With a brand reputation index of 15,693,195 this month, BTS maintained their position at the top of the list, increasing their score by 55.58 percent from October. Lim Young Woong, for the moment, moved up to number two in the rankings after achieving a brand reputation rating of 6,837,983 in November.

With a brand reputation rating of 4,623,409, BLACKPINK finished in third, while Lee Chan Won placed fourth with a total index of 4,125,095.

The brand reputation index of 3,974,034 for NewJeans brought the top five for November to a close.

Here are the artists who made it to the list:

BTS
Lim Young Woong
BLACKPINK
Lee Chan Won
NewJeans
Cho Yong Pil
IU
(G)I-DLE
Kim Ho Joong
Young Tak
Jeong Dong Won
SEVENTEEN
Kang Daniel
Younha
LE SSERAFIM
Song Ga In
Jannabi
Jang Min Ho
Park Jin Young
Lee Young Ji
IVE
TWICE
Girls' Generation's Taeyeon
Park Chang Geun
Oh My Girl
PSY
Girls' Generation
Jukjae
Noel
EXO

October 2022's Boy Group Members Popularity Rankings

Aside from November 2022's brand reputation rankings, a list of the most popular boy group members was revealed in early October.

The top 5 included BTS Jimin, who secured the first place in the list. The idol was followed by fellow member BTS Jungkook, who is the maknae of the said group.

The third spot in the list placed Cha Eun Woo of ASTRO. The 4th place was occupied by BTS V, and lastly, Kang Daniel who managed to be on the 5th spot.