K-Pop Uses Social Media To Flare Out

“SM is a planet called music within the virtual nation of cyber world universe. In the past Michael Jackson’s virtual nation was the largest however now SM is fighting against it,” shared SM Entertainment’s President Lee Soo Man.

K-Pop is reaching out to the world through internet, mobile, and social networks and is moving the world. People of different nationalities gather through social networks and become fans to share the YouTube videos.

K-Pop videos on YouTube last year were viewed in 235 countries and about 23 billion times. Compared to the about 8 billion viewed in 2010 it nearly increased three times more. The countries that viewed the videos in 2010 were 229 increased to 235 countries. It shows that the interest in K-Pop is not merely a short-term phenomenon but a global trend.

YouTube have also included K-Pop as one music genre. According to a representative of YouTube stated, “Actually K-Pop is not a music genre, but reflecting the global interest we have classified it as a separate genre. It’s a first time ever for a certain country music to be classified as a genre.”

YouTube’s K-Pop video is rapidly spreading out through Facebook, twitter links. For example Girls’ Generation ‘The Boys’ music video released last November. After releasing the YouTube it surpassed 10 million views and took third place in YouTube’s overall music category.

Even foreign press has reported SNS as one of the success factor. France Le Monde also reported, “K-Pop Facebook allowed K-Pop Europe performance to be successful.

K-Pop’s movement entering U.S. and Europe is exciting to see.

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K-Pop
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