Cristiano Ronaldo is not only planning to dominate the world of soccer, but has taken a foothold in the world of fashion, not only as a model that he was for the Armani brand, but as a herald and owner of his very own underwear line, CR7. He recently launched the line with a 30ft high billboard of himself wearing a pair of CR7’s.

Following the list of soccer stars-turned-fashion models who has capitalized on their fame and incredible bodies to tout undergarments and perfume, CR7 is now for sale and is available on numerous retailers worldwide. Other soccer players who have been down the same road is David Beckham for Emporio Armani underwear and Freddie Ljunberg as a Calvin Klein model. David also had his own line of underwear for H&M.

The 7 in CR7 pertains to the number of the player on his jersey. He plays for Real Madrid in Spain and is on his way to breaking many records for the Spanish football team, according to the website CristinaoRonaldo.com

This isn’t the first time the world saw the 28-year-old sports celebrity in his underwear. Last year he was the face of the Armani jeans campaign where he did a commercial coming out of the bathroom in his Armani underwear.

Last Saturday, Cristiano Ronaldo got his angles all wrong with an attempted volley with his attempt mis-skewing and flew into the crowd, where the home supporters sat.

According to U.K.’s The Mirror, a young girl felt the full force of the shot as the ball hit her squarely in the face. The famous soccer star took notice and made amends by giving her his shirt (and a peak at his shirtless torso) after the final whistle.

The player was also right at the heart of the action when Real swept Sevilla aside on Wednesday night in a thrilling 10-goal encounter, where Gareth Bale (who was signed for an est. $137.15 million) bagged his first goal in front of the home audience.