Super Junior's Super Show 5 Visited South America, Mexico, And London: Why Did The Tour Completely Avoid The United States?

The United States, followed by Japan, make up the largest share of music sales worldwide.

SM Entertainment's Super Junior recently completed successful shows in Mexico and London, following the commemoration of eight years since the group's debut. As opposed to Girls Generation, Super Junior has yet to release a full English language album. Regardless of this fact, Super Junior's albums Mr. Simple and Sexy, Free, & Single have both reached the number three spot on Billboard's Top World Chart. Did SM Entertainment make a mistake by not sending the male group to America for Super Show 5?

On September 4th of 2010, SM Town made a stop in Los Angeles, California. The performance was the first of what would be two U.S. Performances in the SM Town '10 World Tour. Significantly, the tour ended after 11 worldwide performances at New York City's grandiose Madison Square Garden. The performances of SM Entertainment artists, including Super Junior, at Madison Square Garden were filmed for the musical documentary, I AM. The next major performance for SM Town in the United States was for SM Town Live World Tour III which took place on May 20th of 2012, in Los Angeles.

In recent years, the artists SM Entertainment has marketed to the United States have been those with members who have the strongest English speaking skills. While Girls Generation has appeared for various promotional activities, the group's tours have been contained to Asia. Perhaps, that explains the confusion American audiences had regarding Girls Generation's win at the first YouTube Music Awards. In contrast, EXO has participated in the California based KCON, for the past two years. With those repeated appearances, it is not surprising that EXO remains a top act amongst K-Pop fans in the United States.

In 2012, YG Entertainment began to establish their goal to market acts Big Bang and 2NE1 to audiences in America. Both groups have repeatedly collaborated with American musicians and maintain regular social media contact with celebrities in the U.S. While SM Entertainment appears to be backing away from the United States, YG has embraced it.

Super Junior has performed as part of SM Town in the United States, however, have not appeared stateside for Super Show. With the recent announcement of the week long SM Town festival in Korea, it is apparent that SM Entertainment is gearing up for another family tour. Will Super Junior perform in the United States as a group outside of SM Town or do audiences in the United States need to prepare to travel outside of the country to see them?

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Super Junior
EXO
Girls Generation
sm town
SM Entertainment
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