A fashion concert, which is a combination of K-pop concert and a fashion show, is set to take place in Korea for the very first time.

On the 24^th, a representative of K-Collection stated that top Korean idol groups will be featured in the 'K-Collection in Seoul" on March 11^th.

Some of the most popular groups such as SNSD, Big Bang, IU, MBLAQ, T-ara, Miss A, Secret will be performing and cat walking down the runway. In addition, about 20 fashion and beauty brands, numerous newly introduced brands, and about a 100 super models will be participating in this grand event.

"FACON (Fashion Concert)" according to a representative, "will be an extraordinary event for many brands that lack the funding for extensive advertising to raise awareness and elevate their brand image among consumers."