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Teddy Riley, Laurieann Gibson, Tony Testa, World Musicians Now Rushing Towards K-Pop!

By Staff Reporter | March 21, 2012 06:47 PM EDT

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K-Pop sensation is heralding the music industry’s seismic shift.

Many world musicians who haven’t taken notice of K-Pop are now taking interest and contributing their talents.

Teddy Riley a well-known composer and producer is working with SM Entertainment. Riley co-produced half of Michael Jackson’s album ‘Dangerous, produced and co-wrote the album track ‘Teeth’ with Lady Gaga for her EP ‘The Fame Monster.’ Produced tracks ‘Believe’ and ‘Flow’ for the ‘Twenty’ album for the R&B group Boyz II Men.

He has set up an office in Itaewon and spends half of the month in Korea. Riley worked with singer/rapper Jay Park on a track titled ‘Demon,’ which has yet to be officially released, and produced a mini-album for the Korean girl group RaNia.

He also worked on producing Korean girl group Girls’ Generation’s maxi single ‘The Boys’ for the groups’ first international release. He recently produced Korean/Chinese boy group EXO’s prologue single ‘What Is Love.’

Laurieann Gibson who directed Lady Gaga’s world tour ‘Monster Ball Tour’ and also choreographed ‘Poker Face,’ ‘Judas,’ ‘Telephone’ and more. She is also directing K-Pop’s rising star Big Bang’s world tour that will take place in 16 countries and 25 cities.

Tony Testa has gained his reputation as top choreographer by choreographing Michael Jackson’s ‘This Is It Tour’ before the star passed away. He has also worked with other artists such as Kylie Minogue and Janet Jackson. He is the choreographer behind SHINee’s comeback song ‘Sherlock.’

There has been many times when K-Pop knocked on the door of America that is considered to be the mainstream for entertainment. The result Wonder Girls were selected as the opening actor for Jonas Brothers during the North America leg of their Jonas Brothers World Tour, 2NE1 is working on an album with Will.I.Am, SNSD even signed a contract with Interscope Records. However also on the other hand, it is that global musicians have come to be involved in the flow of K-Pop.

This trend is the result of K-Pop’s music level improving as it’s represented by idol music and many have fallen into its appeal. The fact that many people fall in love with K-Pop is proof of its attractiveness. This is a meaning that the level of music has improved as such and ripple effect of each song that is continuously spreading out becomes a hit that catches the attention of world musicians.

At the same time the changes within Korea has contributed to this change as well. After a certain time as it became natural for K-Pop artists to hold overseas activities and as there is a limit and disadvantage to penetrate the world market with Korean traditional music it has become natural phenomenon to commission the songs to overseas composers. Also as Korean audience feels less repulsive about music from overseas there are more exchanges with musicians the work with international musicians are becoming more well-established.

As K-Pop spreads out to the world entering the American mainstream market it is once again prepared to turn over a new leaf.

Tagged :  K-Pop, Teddy Riley, Girls Generation, SNSD, Laurieann Gibson, Tony Testa, Big Bang, SHINee

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