K-Pop Crossover [PHOTOS]: 2NE1 Brand Balmain Recruits Rihanna For 2014 Campaign

The world of fashion, particularly fashion brand Balmain, has brought K-pop sensation 2NE1 and Rihanna a little closer together.

Recently, Rihanna has been announced as a new face for Balmain in an upcoming 2014 campaign.

"When the woman that inspires you wears yours creations, your vision feels complete," said Balmain's creative director Olivier Rousteing to WWD. "Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world."

“I met her six months ago, when she came to the studio during her Diamonds Tour, and I just loved her. She invited me to her concert, and I invited her to my show, and she started to become a good friend of mine. Obviously, we text all the time, and at one point, when I was working on the Spring collection, I told her she was the inspiration and that I wanted her in the campaign. It all started like that.”

According to the Huffington Post, the campaign was shot in New York City by Inez van Lamsweerde and Vinoodh Matadin to the tunes of Prince.

As many K-pop fans know, Balmain is frequently worn by the four ladies of 2NE1, both in music videos and public appearances.

Most recently, 2NE1 can be seen wearing Balmain in the "Missing You" music video, including a Balmain Leather and Fur Biker Jacket, Balmain Fur Trim Military Coat, and Balmain Gold Striped Rex Rabbit Jacket.

Just how much does 2NE1 love Balmain? For their Japanese album "Collection," Bom, Dara, Minzy, and CL can be seen wearing the Balmain Resort 2012 Collection from head to toe on the album cover.

Rihanna's Balmain shoot will hit magazines in January.

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2NE1
Rihanna
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