As G-Dragon and Big Bang continue towards entering into the Western music market, the juxtaposition between their edgy image is being tempered with a return to a sweet boy band concept. G-Dragon has become an enigma in recent months, presenting intensely developed cuteness to audiences that had grown accustomed to his futuristic, fashion driven image. While the global style icon persona translates well for his solo career and personal life, it is not necessarily what will deliver more fans towards becoming VIPs. G-Dragon's personality may be best reflected in the grimy tongue in cheek Skrillex single Dirty Vibe, where the artist trades rated rhymes with 2NE1's CL. However, previews of the K-hip hop meets trap track have been met with mixed reactions from listeners who prefer the boy band image of G-Dragon over one who references Jay-Z's Tom Ford while dropping the F bomb.

G-Dragon has truly become the alternate personality for Kwon Ji Yong, one that can be shaped into whatever concept is in development. Faced with the challenge of appealing to audiences outside of Korea, G-Dragon has turned towards variety shows, domestic concerts, and advertising to showcase his softer side. This is where the brilliance of G-Dragon's endearing interaction with Tablo's daughter Haru and his bromance with Jung Hyung Don factor in.

Haru, who is featured with her father on the reality program Superman Returns is adorable. Her shyness and fascination with G-Dragon are reflective of the sentiments held by most teens and adult women. In turn, G-Dragon engages with Haru in a manner that is incredibly sweet and heartfelt. Women have great fondness for men who can genuinely engage with children and G-Dragon has started to receive praise for this interaction.

By contrast, his bromance with Jung Hyun Don which led to a Best Couple win at the 2013 MBC Entertainment Awards is less heartfelt but also contributes to G-Dragon's cute appeal. With Jung Hyun Don, G-Dragon was able to establish that he had not fallen in to the trap of taking himself too seriously. Fans have also positively reacted to live stage performances where G-Dragon dresses as the YG Bear, presenting a cuddly face towards the audience.

Nurturing a cute image within G-Dragon helps to reinvent the concept of Big Bang. Whereas the Alive album was a declaration of the group's return to K-Pop after a period of great scrutiny, the upcoming release for Big Bang will be influenced by different sentiments. As G-Dragon, Taeyang, and Seungri appear at fan meetings throughout Asia, the seemingly unattainable image of Big Bang diminishes. Will the concept for the Big Bang comeback consist of boy band aegyo or will it be an intergalactic adventure like 2NE1?