K-Pop Fashion Trend Report: School Uniforms

K-Pop has the uncanny ability of making one feel excited about wearing school uniforms.

Needless to say, any beloved idol dressed in a smart looking school uniform is bound to get fan girls weak at their knees. Much less to mention the exploding talents of these K-Idols, who sing and dance in perfect sync while looking dapper through their slim-fit and impeccably tailored school uniforms.

A K-Pop fashion trend since the dawn of K-Pop itself, the school uniform trend remains a force to be reckoned with – one just can’t seem to get enough of it.

The school uniform is sported by both genders in various music videos and appearances in K-Pop -although mostly on guys-, and normally hopes to reflect an ordinary student life in high school in Korea.

The designs of such uniforms also normally stay true to that of typical schools found in Korea, albeit further modernized or decorated and made trendier.

Here are some examples of K-Pop males groups heading for a school uniform style concept:

NU'EST "Face" MV

U-KISS "0330" MV

EXO "Growl" MV

BTS "Boy In Luv" MV

The school uniform concept in such music videos is especially apt in bringing out the vibrant, youthful qualities of these teen K-Pop idols.

Yet this fashion concept can also bring out rather powerful messages. As opposed to the innocence of adolescence, this particular styling can also be simultaneously associated with rebellion and danger, but also to some extent, heroism. Some prime examples would include ZE:A’s All Day Long MV and NU’EST’s Face MV. Nuances of brotherhood and camaraderie are also portrayed in a school setting.

Besides overflowing with “swag”, sometimes the music videos emphasizes on a lead male, dressed plainly in a school uniform, appearing somewhat ordinary, yet inevitably turns out to be quite an extraordinary hero who saves the day (or rather, gets the girl).

Sometimes, these videos also allude to innocent, puppy love, and surely put a beautiful image in one’s mind - that perhaps one day one’s “knight in shining uniform” will appear in front of our eyes. This exploitation of an ordinary student’s yearning for something out-of-the-ordinary in her/his mundane life although somewhat cruel – certainly works out effectively in providing something quite legitimate to fantasize upon.

In fashion, some school uniform manufacturers have also starting marketing their products through endorsing K-Idols as their models or ambassadors. A smart and effective move in every way, their star power is utilized to full effect. School uniforms quickly become a fashion statement – ultimately bringing these casual wear to a whole new level.

SKOOLOOKS – B2ST/BEAST

Elite Uniform – F(X), Infinite, IU

IVY Club – EXO, Kim Yoo Jung

When the going gets tough, the tough certainly gets going – by fantasizing over one’s “knight in shining uniform” (for the girls), or imagining oneself to be a K-Idol, the dream guy of any girl out there.

Tags
NUEST
U-KISS
EXO
BTS
BEAST
f(x)
INFINITE
Kim Yoo Jung
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