How Facebook Trends Can Help K-Pop Break Into The U.S Market [Opinion]

K-Pop fans have often used Twitter's trends to promote their favorite idols, and it looks like Facebook's new trends are going to change things up a bit.

Twitter is important for K-Pop to show power among fans, bringing fans together all over the world. Facebook, however, is necessary to spread K-Pop news, especially among the widening American audience.

Twitter has traditionally been the way that K-Pop idols and fans have interacted. Numerous idols have accounts on Twitter, and some have Instagram, but Facebook has relatively remained untouched. K-Pop fans have continuously brought their favorite idols or issues onto Twitter's World Trends, often promoting new songs, albums, or birthday celebrations of idols.

But recently Facebook started it's own trends. While Twitter's trends are important for growing awareness of K-Pop, and fans are particularly vocal there, Twitter's trends are not as much of a focus on the site's main page as trends are on Facebook.

On Facebook, the trends appear directly beneath birthdays and events, where Facebook's audience will see them immediately upon logging in. In contrast, Twitter, the trends appear near the bottom of the left side of the page, beneath the user's profile. Depending on the screen size of the user, trends may not be visible without scrolling.

Twitter has about nine trends at all times. In contrast, Facebook has three trending topics at all times. 

Regardless of visibility of the two different site's trends, it is not a competition between trends. Twitter is generally seen as less personal than Facebook, and people spend less time on Twitter than Facebook.

An estimated one-third of adults in the United States get news through Facebook, according to a Pew Research Center study in 2013.

If K-Pop gains enough traction on Facebook to continuously appear in the top three trends, it may become more popular in the Western Hempisphere. K-Pop has been gaining recognition in the American conscious, but has to gain real traction in order to successfully break into the American music industry.

Already K-Pop has ranked atop of the trends, after news broke that Girls' Generation's Tiffany and 2PM's Nichkhun were in a confirmed relationship. 'Girls' Generation' and 'Nichkhun' both trended on Facebook.

Trends that appear on Twitter are important for K-Pop, but the visibility is too fleeting and there are typically too many trends for people to really stop and see what the new ones are about.

Facebook trends may not necessarily mean automatic interest in K-Pop, but the more awareness that it grows can only help the K-Pop industry to gain a hold in North America. 

Tags
K-Pop
Facebook
Girls Generation
Nichkhun
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