The campaign has already garnered the support of more than 150 Korean celebrities.
Park Shin Hye was chosen as the model for Visa global payment.
After over a month of anticipation the collaboration video for Tablo and YG’s cosmetic brand, ‘moonshot,’ has been released!
Girl’s Day’s Hyeri suits up in chic athletic gear for new EXR Performance brand campaign.
Girl group SISTAR revealed their sexy look in dresses for SK Planet's 11st TV commercial.
Jessica Jung and her fashion brand BLANC are kicking off a charity design competition to help prevent child abuse.
The idol group looks fantastic as always but it could have been their last-ever with the lovable Luhan.
Shinhwa's member Eric rose in popularity through KBS "Discovery of Love" and became the model for Volvo Korea
Lee Min Ho charmed his fans during a romantic evening at an OSIM uDiva event in Malaysia
Seohyun, Yoona, Naeun are now ambassadors for Dongguk University.
YG Entertainment and Samsung launched a global young street casual fashion brand, NONAGON on September 11.
After teasing fans earlier in the year, YG Entertainment has unleashed a new video for NONA9ON, a new brand targeting young consumer interested in street and hip-hop culture.
The British artist is working with several brands familiar with 2NE1 and BIGBANG. Could this mean other crossover projects are on the horizon?
JYP Entertainment launched the cartoon characters of GOT7.
SISTAR's member Bora showed off her fit body built through workout.
Group miss A's member Suzy filming for an advertisement was revealed.
Singer Lee Seung Chul will sing with the "With You" children choir from North Korea at a baseball stadium.
Girl group A Pink Jung Eunji became the first girl group singer in Korea to take on the ice bucket challenge.
The French company is the world's largest luxury goods maker.