YG Entertainment is in talks to invest with L Capital Asia.
Sibling music group Akdong Musician's Lee Soo Hyun was chosen to be the model of a skin care brand.
Jessica and Krystal become the new faces for 'Lapalette'
Yoona From Girls' Generation Goes From Local To Global For innisfree
The idols appear as fantasy characters for the concept.
The power of Twitter is proven once again with G-Dragon, CL of 2NE1, and their collaboration single with Skrillex titled "Dirty Vibe."
EXO-K's Chanyeol revealed his commercial for Nature Republic's latest ad campaign
Singer OH!nle was selected to be an advertising model for a beauty brand.
Orange Caramel held a fan signing event with Baskin Robbins
"My BFF got me into K-pop in 2011," said 14-year-old Super Junior fanatic Aspen Koi. "My cat had just died of cancer and I was too sad to speak to anyone.
Lee Min Ho launches a donation platform to help the needy
The two recently released a music video for the song.
Younha's Dunkin' Donuts CM song will join the popular food song trend.
Kay Cola sang for Eminem, wrote with Dr. Dre and toured with NeYo. A month away from her new album dropping, she also recently discovered K-pop.
"K-pop is different because it goes beyond the language barrier," Santibanez said 19-year-old B.A.P fan Angeli Santibanez.
The 2 stars have partnered up with translation app Flitto to raise money to help the needy Moken children in Thailand
Girl group Crayon Pop was selected as the new models of chicken brand Tiba Chicken.
It's not every day that Lady Gaga calls to ask if you can open for her on tour. Crayon Pop singer Heo "Choa" Min Jin recalled what receiving that news felt for her and her bandmates.
After School's unit group Orange Caramel became models for Baskin Robbins.