Lisa x MAC Cosmetics is finally official! After rumors and speculations that Lisa will be the newest global ambassador of the Canadian cosmetics brand, MAC Cosmetics, the company confirmed the news via its official site and social media platforms!
Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!
On Tuesday, top luxury and French brand Celine introduced BLACKPINK Lisa as Celine’s official global ambassador starting this 2020 F/W season! Lisa is considered a celebrity who has consistently formed a deep bond with Celine.
BTS is taking a new leap as brand ambassadors for the world-famous ice cream brand, Baskin-Robbins. On July 24, Baskin-Robbins Korea launched the TV commercial "[Baskin-Robbins X BTS] Bangtan is Baskin-Robbins Launch TVCF" on its official YouTube channel.
On July 24, BLACKPINK's Lisa has been selected as an ambassador for BVLGARI, a luxury brand that represents Italy and is famous for its watches, jewelries, and luxury goods. In their announcement, the fashion brand said that Lisa's image as a "fashion icon fit well with the brand identity."
BLACKPINK's Jisoo, Bae Suzy, and Somi updated their respective Instagram accounts, clad in the same Dior sling bag. Apparently, these three ladies are the brand ambassadors of the signature brand. Based on the official website of Dior, the design is between USD 2,900 and USD 3,900.
Lisa has been closing brand deals left and right, and now, she is speculated to become the ambassador of a famous smartphone brand! According to rumors, several bloggers on Weibo have said that the next VIVO ambassador to be announced on June 13 is none other than Lisa of BLACKPINK.
The "Youth With You" second season has unlocked several opportunities for BLACKPINK's Lisa. She nailed it as a mentor, so much so that she captured the hearts of viewers, fans, and trainees. Due to her increasing popularity in China, Lisa also managed to become Downy's brand spokesperson.
On May 25, the official social media account of FILA Philippines uploaded the last official teaser of the global K-pop group BTS before the pre-order date of BTS x FILA items, with the members sending their uplifting messages to the country through a placard, amidst the coronavirus pandemic.
On May 26, fans were stunned by the beauty of BLACKPINK's main visual, Jisoo, following her new Instagram update. In her photos, the female idol, who is the beauty ambassador for Dior in Korea, posed prettily with Dior's perfume and bouquet in her arms, which were gifted to her by the high-end luxury brand.
BLACKPINK Lisa is the newest spokesperson of Zhenguoli Yogurt drinks! On May 20, the brand company welcomed the female idol through an official announcement posted on their Weibo account.
Red Velvet's Seulgi's "Trolls" promotion elated Converse enthusiasts after she updated her Instagram May 19, customizing Converse sneakers with the animated characters! Currently, her post is liked by over 800k Instagram subscribers. Her fellow Red Velvet girls, Yeri and Joy, left their comments of excitement, too!
Finally, Procter & Gamble revealed their newest Downy brand spokesperson! On May 7, Downy China's official Weibo page hinted about their new endorser. And now, fans might be hoarding the product as one of the leading international brands P&G finally divulged the mystery girl who will represent their product, Downy.
Yeri is a spring goddess in her latest Instagram photos from her pictorial with Dazed Korea. The Red Velvet singer is none other than the magazine's cover girl for its May issue.
EXO's Baekhyun is the newest ambassador for TirTir! On April 28, globally famous cosmetic brand TirTir welcomed Baekhyun as their new model. In an official announcement, TirTir described their new muse as "the best model to enter the global market."
Singer and rapper Jennie Kim collaborated with Gentle Monster, an elite brand of eyewear, in the project "Jentle Home" and the products are now officially available!
On April 13, fans were delighted after Nongfu Springs, a Chinese beverage brand, posted a teaser on its official social sites, introducing their new commercial model who's none other than BIGBANG's G-Dragon!
Hygiene brand Whia announced on Friday that they have officially selected "Clean King" Super Junior's Kim Heechul as their first brand model. Expect to see the K-pop star on the brand's campaigns, including TV ads.
EXO's Kai travels back in time by serving his luxurious visuals with his newly released photos by GUCCI. The luxury global brand revealed the inspiration of the new short film and photoshoot in collaboration with the supergroup's main dancer and their global ambassador.