Lee Jong Suk tapped into his professional modeling side for a new set of promotional photos for Oakley.
Girl group Girls' Generation revealed a photo shoot with all eight members.
The b-boy rapper endorses the mega-hit mobile game through a dance.
The Brown Eyed Girls member was featured in the promotional photos for the first sets of products.
The actor-singer succeeds Big Bang and Lee Min Ho as the budget airline’s official face.
Girl group AOA's member Seolhyun revealed a sexy photo shoot for a clothing brand.
X The seven members of Starship Entertainment's newest boy group Monsta X are the newest ambassadors for apparel brand Litmus.
K-pop groups EXO and AOA have been chosen as the newest endorsement models for apparel brand SPAO.
The Crucible drama actor Gong Yoo is the face of outdoor clothing brand Discovery Expedition's 2015 Spring collection.
" They make their fans very happy" said 15-year-old high school student Tamia Murphy of New Haven, Conn. about why Big Bang is her favorite K-pop group.
Tiffany of Girls Generation flaunts some skin in the latest teaser for Casio Baby-G Watches.
Actor Kim Soo Hyun modeled sporty jackets, pants, backpacks, hats and colorful sneakers for Bean Pole Outdoor's 2015 Spring/Summer collection.
SISTAR's Hyorin, Dasom and Bora became legendary heroines with amazing magical and martial arts abilities for Kakao Games.
Chinese sports brand Li-Ning released a new set of photographs featuring designer and idol Jessica Jung. The label surprised its Weibo followers by uploading six new images of Jung wearing apparel from the newest 2015 Spring/Summer collection.
Girl's Day's Yura became a chic, sporty model for a special collaboration pictorial and video between fashion magazine Grazia and athletic gear brand Adidas.
Right after the much anticipated release of the "Flower" music video, Junsu has unveiled his latest endorsement deal with Nine Half Eyewear.
The three members of Super Junior will officially serve as "Swiss Friends."
Suzy trades in her feminine style for these fun, sporty looks in newest endorsement photos for MLB.
The SHINee members are the faces of the upcoming Eco Soul Serum BB Cake with SPF50, which according to the preview photos is "coming soon" to online cosmetic shops.