Fans have recently a rise in K-pop stars representing luxury brands. From BTS to BLACKPINK, more and more idols are representing high-end fashion houses. Want to know why? This is what experts have to say.
Here are K-pop idols most loved by luxury brands, according to South Korean news outlet Single List.
As most fans know, Rosé is currently promoting as a solo artist. To thank her staff members for their hard work, the idol shelled out on some luxury gifts - Yves Saint Laurent goods!
Yves Saint Laurent Beauty announced on Jan. 4, that BLACKPINK member Rosé would be their latest endorser.
Luxury brands have fallen in love with Hallyu stars this 2020. A Korean media outlet named the top K-pop stars who perfectly represent luxury brands this year. Did your favorite idol make the list?
VOGUE Korea recently revealed that BLACKPINK member Rosé is the new muse of YSL Beauty!
Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!
As BLINKs know, BLACKPINK's Rosé is the newest ambassador for high-end designer brand Yves Saint Laurent.