The boys of HIGH4 are have returned with a video perfect for the post-Halloween season.
On Nov. 1, the four member group released their latest track "D.O.A (Dead or Alive)" through their company's official YouTube channel.
"D.O.A (Dead or Alive)" follows the members of HIGH4 as they mourn a lost love. A desolate and dreary set, all in a gray color palate, of the video enhances heavy emotion of the song. The music video also comes filled with a number of seemingly religious references from an angel statue, to a burning crown of thorns, and finally with a number of set pieces engraved in Hebrew.
The song is unlike anything fans have heard from HIGH4 prior. "D.O.A (Dead or Alive)" strikes an interesting balance between emotional ballad and electronic dance influences. The build up to the chorus easily hooks listeners early on and the intense raps and soft vocals are the perfect follow up to the song's light drop.
"D.O.A (Dead or Alive)" stands in direct opposition to the group's colorful and cheery track "Baby Boy" released earlier this year. This just proves how far HIGH4 have come as artists and how diverse of a group they will continue to be.
Check out HIGH4's "D.O.A (Dead or Alive)" below:
