Super Bowl 50 Ads: Every year almost as many people tune into the Super Bowl for the game, the halftime show and the ads. Hollywood Icon Marilyn Monroe will return to the screens for Super Bowl 50 with a whole new look.
In the all-new 30-second commercial staged to mirror the classic 1955 film "The Seven Year Itch," which starred Marilyn Monroe, a hungry version of the blonde bombshell transforms into a cranky version of herself, played by legendary actor Willem Dafoe. America's original sweetheart isn't so sweet when she's hungry. The starlet is only transformed back into her seductive self after she receives a Snickers bar to satisfy her hunger.
The commercial also includes comedy mainstay Eugene Levy in the role of a stage hand who's charged with the task of making Marilyn Monroe's dress flap in the wind above a subway grate during the movie's most iconic scene.
"I have to admit playing a Hollywood bombshell is a new challenge for me," said Dafoe. "But as a huge fan of Marilyn Monroe, I just couldn't resist the opportunity to take a walk in her shoes and famous white dress."
In the latest addition to SNICKERS global, award-winning, "You're Not You When You're Hungry" campaign created by BBDO New York, the brand gives Super Bowl fans a taste of what one of Hollywood's most iconic and recognizable moments would have looked like if Marilyn Monroe was feeling hungry.
"Super Bowl 50 is a celebration of this game's amazing history, so we wanted to bring our A-game with a new 'You're Not You When You're Hungry' commercial that's appropriately epic," said Allison Miazga-Bedrick, SNICKERS Brand Director.
"It doesn't get much bigger - or better - than combining one of the most legendary moments in movie history from the iconic Marilyn Monroe with some modern day icons of our own. We're confident fans will be satisfied."
SNICKERS released the spot on the brand's official YouTube page (https://bit.ly/SnickersSB50), five days prior to its Super Bowl 50 reveal on Sunday, Feb. 7, 2016 on CBS.
Snickers debuted the very first "You're Not You When You're Hungry" commercial featuring Betty White during Super Bowl XLIV in 2010.
