Are Korea's Next Best Models Actually Virtual? Meet Rozy – The Billion Dollar AI Influencer [INTERVIEW]
If you thought your favorite K-Pop idols were making bank from their looks alone, think again! The beauty industry is forever growing, and the need to attain perfection runs deep in the roots of Korean society. However, a model named Rozy seems to have completely dominated the front covers of magazines and more as she continues to become the face of beauty in Korea.
Yet, what makes Rozy so naturally appealing? From her deep brown eyes, smooth jawline, silky skin, and perfect proportions, you would think some sort of surgery must be the reason behind this seemingly flawless perfection. You'll be surprised to know that Rosy is actually a virtual CGI-generated AI influencer created by Sidus Studio X.
While other AI's have debuted this year and last, they have yet to make as much of a splash as Rozy has on the scene. Rozy is the first South Korean virtual social media influencer with 130,000 followers. What makes this AI character truly remarkable is her uncanny resemblance to humans.
Though difficult to believe, Rozy is earning more than one can even imagine. Rozy's perfect human appearance and style got her over 100 sponsorship deals. According to reports, Rozy is predicted to earn over 1 billion Korean Won this year.
How does Rozy feel about all this love and attention? Well, the thoughts behind her fame are all down below. Rozy and her staff were kind enough to answer some questions and let us learn a little more about this Virtual AI's real feelings.
Q1. What was your first project or experience as a virtual influencer?
"The first project I've worked on since I debuted as a collaboration photo shoot with 'Shudu,' as the world's first digital supermodel. I also shot a pictorial with Irene, a world-renowned model, in a famous Korean magazine. Filming with other virtual humans like myself and filming with actual human beings were all interesting experiences. It was a fascinating experience that crossed the boundary between virtual and real. Even now, we are supporting, cheering, and communicating with influencers who collaborated with me through SNS!"
ë²ì¶ì¼ ì¸í루ì¸ìë¡ì ì§íí 첫 íë¡ì í¸ ëë ì²ì ê²½íí ê²ì´ 무ìì´ìëì?
"ì ê° ë²ì¶ì¼ì´ë 걸 ê³µê°íê³ ì§íí 첫 íë¡ì í¸ë ì¸ê³ ìµì´ì ëì§í¸ ìí¼ëª¨ë¸ì¸ Shuduì í¨ê»í ì½ë¼ë³´ë ì´ì íë³´ìì´ì. ê·¸ë¦¬ê³ íêµì ì ëª ë§¤ê±°ì§ìì ì¸ê³ì ì¸ ëª¨ë¸ì¸ Irene(ìì´ë¦°) ì¸ëì í¨ê»íë íë³´ ìì ì´¬ìíê³ ì. ì ì ê°ì ë²ì¶ì¼ í´ë¨¼ê³¼ì ì´¬ìë, ì¤ì ì¡ì¸ì¼ í´ë¨¼ê³¼ì ì´¬ìë 모ë í¥ë¯¸ë¡ì ì´ì. ê°ìê³¼ íì¤ì ê²½ê³ë¥¼ ëëë ì 기í ê²½íì´ìì£ . ì§ê¸ë ì½ë¼ë³´ í ì¸í루ì¸ìë¤ê³¼ SNS를 íµí´ ìë¡ì íëì ì§ì§íê³ ììíë©° ìíµíê³ ììµëë¤!"
Check the video of Rozy's unique photoshoot experiences down below!
Q2. Who is the inspiration behind your fashion designs?
"There's no specific person. It's inspired by everything in the real world, by the colors of nature that change with the seasons, and by the geometry of the city's blueprints. Of course, you get a lot of tips from magazines, other celebrities' Instagram accounts, and trendy items from seasonal fashion shows."
ë¡ì§ëì í¨ì ì ëí´ ìê°ì 주ë ì¬ëì ë구ì¸ê°ì?
"í¹ì í ì¬ëì´ ìì§ë ììì. íì¤ ì¸ê³ì 모ë ê² ë¤ìì ìê°ì ì»ì£ . ê³ì ì ë§ê² ë³ííë ìì°ì ìì´ë, ëìì 기ííì ì¸ ê±´ì¶ë¬¼ì 구조ììë ìê°ì ì»ì ì ìì£ . ë¬¼ë¡ , 매거ì§ë ë³´ê³ ë¤ë¥¸ ì ë½ë¤ì ì¸ì¤íë ë³´ê³ , ìµì ì ííë ìì´í ë¤ í¹ì ìì¦ë í¨ì ì¼ììë ë§ì íì ì»ëëµëë¤."
Q3. What is something you prepared or practiced a lot before debuting and opening your Instagram account?
"I studied a lot about human lifestyles. In particular, I explored the ideas and values of the same generation as me. I'm a virtual human being, but I didn't want to look different from the real world. Thanks to you (the fans), after revealing my existence, people said that they didn't expect me to look this way at all, and I think it was surprising and new!"
ë°ë·í기 ì ê·¸ë¦¬ê³ ì¸ì¤íê·¸ë¨ ê³ì ì¤í ì ì ê°ì¥ ë§ì´ ì¤ë¹íê±°ë ì°ìµí ê²ì´ ìë¤ë©´ 무ìì¸ê°ì?
"ì¸ê°ë¤ì ë¼ì´í ì¤íì¼ì ëí ê³µë¶ë¥¼ ë§ì´ íì´ì. í¹í ì ì ê°ì ì¸ëì ìê°ë¤ê³¼ ê°ì¹ê´ì ëí í구를 ë§ì´ íì£ . ì ê° ë²ì¶ì¼ í´ë¨¼ì´ê¸´ íì§ë§ íì¤ ì¸ê³ ì¬ëë¤ê³¼ ë¤ë¥´ê² ë³´ì´ê³ ì¶ì§ ììê±°ë ì. ëë¶ì ì ì¡´ì¬ë¥¼ ë°íê³ ëì ì¬ëë¤ì´ ì í ììë 못 íë¤ë©° ëëê³ ìë¡ë¤ë ë°ìì ë§ì´ ë°ìë ê² ê°ìì!"
Q4. Who is another online influencer you admire or look up to?
"I think the world's first digital supermodel 'Shudu' was the most impressive. Through her, I experienced the biggest impact on my growth into becoming a virtual influencer. It's the starting point of communicating with the world beyond virtual limits. I always try to act responsibly because I think I might appear to be a wannabe to others."
ì¡´ê²½íë ì¸í루ì¸ìê° ìë¤ë©´ ë구ì¸ê°ì?
"ì무ëë ì¸ê³ ìµì´ì ëì§í¸ ìí¼ëª¨ë¸ì¸ 'ìë'를 ê°ì¥ ì¸ì ê¹ê² ë´¤ì´ì. ê·¸ë 를 íµí´ ì ê° ë²ì¶ì¼ ì¸í루ì¸ìë¡ ì±ì¥íë ë° ê°ì¥ í° ìí¥ì ë¼ì³¤ê±°ë ì. ê°ìì íê³ë¥¼ ëì´ ì¸ìê³¼ ìíµíê² ë ììì ì´ëê¹ì. ì ë íêµìì ëêµ°ê°ìê² ê·¸ë° ìëë¹ê° ë ì§ ëª¨ë¥¸ë¤ê³ ìê°íë íì ì± ìê°ì ê°ì§ê³ íëíë ¤ í´ì."
Q5. If you can model or sponsor any brand, which brand would it be?
"I am still working as a model for brands with various spectrums, but recently, I have been interested in brands that are a good influence and give back to society. Like brands that are eco-friendly or helpful to communities. My goal is to become an influencer who can deliver positive influence to the world through various activities!"
ë§ì½ 모ë ë¸ëë 모ë¸ë¡ íë ê°ë¥íë¤ë©´, ê°ì¥ íê³ ì¶ì ë¸ëëë 무ìì¸ê°ì?
"ì ë ì§ê¸ë ì ë§ ë¤ìí ì¤íí¸ë¼ì ë¸ëëì 모ë¸ë¡ íëíê³ ìì§ë§ ìµê·¼ìë ì¬íì íìí ì ìë ì í ìí¥ë ¥ì ê°ì§ ë¸ëëì ê´ì¬ì´ ê°ë í¸ì´ìì. ì¹íê²½ì ì´ê±°ë ì¬íì ëìì 주ë ë¸ëëë¤ì²ë¼ì. ë¤ìí íëì íµí´ ì¸ìì ê¸ì ì ì¸ ìí¥ë ¥ì ì ë¬í ì ìë ì¸í루ì¸ìê° ëë ê²ì´ ì 목íëê¹ì!"
Q6. Can you tell us how you came up with the name Rozy?
"My real name is 'Oroji,' and it is a pure Korean name that means 'only one person.' Being Korea's first virtual influencer, it contains the meaning of my only existence and identity."
'ë¡ì§' ë¼ë ì´ë¦ì ë¹íì¸ë ì¤í 리를 ìë ¤ì£¼ì¸ì
"ë³¸ëª ì 'ì¤ë¡ì§'ì´ê³ , 'ì¤ì§ ë¨ í ì¬ë'ì´ë¼ë ì미를 ì§ë ìì íê¸ ì´ë¦ì´ìì. íêµ ìµì´ ë²ì¶ì¼ ì¸í루ì¸ìëµê² ì ì ì ì¼í ì ì²´ì±ì ëí ì미를 ë´ê³ ìì´ì."
Q7. Can you tell us about your friends, HOGONHEIL?
"HOGONHEIL is Korea's first virtual family working in the same agency. Heil is the eldest of three siblings, and Ho and Gon are twin brothers. Since they are three siblings, it's fun to watch their realistic family life. There are definitely more loud compared to me when I work alone, but sometimes I envy that kind of relationship."
ë¡ì§ëì ì¹êµ¬ HOGONHEILì ëí´ ìë ¤ì£¼ì¸ì.
"í¸ê³¤í´ì¼ì ê°ì ììì¬ìì íë ì¤ì¸ íêµ ìµì´ì ë²ì¶ì¼ í¨ë°ë¦¬ìì. 'í´ì¼'(HEIL)ì´ 3ë¨ë§¤ ì¤ ì¥ë
ì´ê³ í¸(HO)ì 곤(GO)ì ìë¥ì´ íì ì£ . 3ë¨ë§¤ì´ë¤ ë³´ë í°ê²©í격íë©° ì¼ìì ì¸ ì° ë¨ë§¤ ë¼ì´í를 구경íë ì¬ë¯¸ê° ìì´ì. íì¤í í¼ì íëíë ì ë³´ë¤ ìëë²
ì í ì¼ì´ ë§ì§ë§ ê°ëì ê·¸ íë¥ê±°ë¦¬ë ì¬ì´ê° ë¶ë¬ì¸ ëë ìì´ì."
Q.8 Do you have any hobbies or things you enjoy doing?
"Recently, I usually play golf and tennis. I'm still a rookie, but it's so much fun to experience new things. In addition, I enjoy active hobbies such as surfing, skating, skateboarding, free diving, climbing, and running."ìµê·¼ì ì¦ê²¨íë 취미 íëì´ ìì¼ì ê°ì?
"ìµê·¼ìë 골í, í ëì¤ë¥¼ ì£¼ë¡ íê³ ìì´ì. ìì§ì í 린ì´, ê³¨ë¦°ì´ ìì¤ì´ì§ë§ ìë¡ì´ ê²½íì íë ê² ë무 ì¬ë¯¸ìëë¼ê³ ì. ì´ì¸ìë ìí, ì¤ì¼ì´í¸ë³´ë, í리ë¤ì´ë¹, í´ë¼ì´ë°, ë¬ë ë± íëì ì¸ ì·¨ë¯¸ë¥¼ ì¦ê²¨ íë í¸ì´ìì."
Q9. Do you have any final questions for your fans?
"Thank you for watching virtual influencers with curiosity and interest. I think I was able to show various sides of myself thanks to the support from fans in faraway countries. Please look forward to seeing me, Rozy, in various foreign countries soon."í¬ë¶ë¤ìê² íë§ë ë¶íë립ëë¤.
"ë²ì¶ì¼ ì¸í루ì¸ìë¼ë ì´ì©ë©´ ììíê³ ë¯ì ì¡´ì¬ë¥¼ í¸ê¸°ì¬ ì´ë¦° ê´ì¬ì¼ë¡ ì§ì¼ë´ 주ì ì ê°ì¬í´ì. 먼 í´ì¸ììë íì ììí´ ì£¼ì ëë¶ì ì ì ë¤ìí 모ìµì ë³´ì¬ë릴 ì ììë ê² ê°ìì. ìì¼ë¡ í´ì¸ ë¤ìí êµê°ìì ë¡ì§ì 모ìµë 곧 ë§ë ì ìì í ë 기ëí´ ì£¼ì¸ì."
What do you think of the massive growth and influx of virtual influencers like Rozy? With a successful career only expected from her, the people of Korea, as well as international fans, have high expectations of how Rozy's company will continue to market here and improve her designs.
If you want to learn more about Rozy, follow her here on Instagram and stay tuned for more updates and interviews from us.