How many times has this happened to you?

You're running late, trying really hard to navigate a busy sidewalk and someone, who obviously cannot keep his hands off his smartphone even for one second to look where he's going slows you down. Or worse, runs into you while you're holding that steaming cup of coffee!

Okay, or maybe sometimes, you ARE that guy.

One neighborhood in the city of Chongquing, China had decided to put a stop at this madness.

"There are lots of elderly people and children in our street and walking with your cell phone may cause unnecessary collisions here," Nong Cheng, a spokesperson for a local property management company, told the Associated Press, "and walking with your cell phone may cause unnecessary collisions."

Their solution?

Come up with two lanes on a 50-meter stretch of sidewalk in a busy entertainment. One lane says "No cell phones". While the other is labeled "Cell phones. Walk in this lane at your own risk."

In addition to the painted warnings on the street itself, the city has also posted large signs in the area that read, "First mobile phone sidewalks in China," with a diagram illustrating how to use the street.

According to a report in the Telegraph, local officials created the lane to remind pedestrians that "it is best not to play with your phone while walking."

Sounds like a great idea, isn't it?

Unfortunately, not a lot had made an effort to follow the rule. Cheng says, "Those using their cell phones of course have not heeded the markings on the pavement," said Nong Cheng. "They don't notice them."

On top of that, the lane has become some sort of attraction that other pedestrians often stop and snap pictures of the signage, clogging foot traffic even further.

The Chinese People's Daily newspaper tweeted photos of pedestrians with and without smartphones using the cellphone sidewalk.

Chongqing City has set up China's 1st "exclusive sidewalk for mobile phone users ” to avoid possible crashes on Fri pic.twitter.com/jFiCbbE1yk

— People's Daily,China (@PDChina) September 13, 2014

Actually, cell phone lane was supposedly intended to be an "ironic" way to draw attention to the growing problem. The dual sign walk was reportedly inspired by a segment shot for an upcoming television program on the National Geographic Channel.

Which had, by the way, resulted to similar outcomes.