Black Friday 2014: Tomorrow is Black Friday, stores and malls will be packed with holiday shoppers looking for the perfect gift at the perfect price.

Parents and caregivers will flock to stores on Black Friday to begin the annual process of buying holiday gifts for the kids in their lives. This is becoming a dangerous tradition, once you get out of the store, you'll want to be sure that your toys are safe for your children.

The Toy Industry Association wants to be sure that families have accurate information about toy safety - especially in light of the misleading information being circulated by NGOs regarding allegedly "harmful" toys.

"Toy safety is the top priority of the toy industry, and we welcome responsible individuals and organizations in joining our year-round efforts to protect children at play," said TIA President and CEO, Carter Keithley.

"Independent monitoring and analysis by outside parties can help improve toy safety standards if these activities are carried out in a responsible manner, but groups like PIRG - who consistently disseminate incorrect and misleading information about the safety of toys - are not serving the interests and well-being of children and their families. Toys that do not present any safety hazard to children, and that provide fun and developmental value, are wrongly maligned by these spurious reports, making parents unnecessarily fearful and depriving children of the joy these toys can offer," she added.

No matter where they are made, all toys that sold in the United States are highly regulated by the U.S. federal government. Manufacturers have to meet over 100 safety standard requirements.  all toys sold at retail must be tested for compliance by a third-party testing lab accredited by the U.S. Consumer Product Safety Commission under federal legislation passed in 2008

The CPSC is the federal agency charged with regulating toy safety. Toy safety reports from non-regulatory groups sometimes confuse parents with erroneous and flawed information.  

The Toy Industry Association reviewed the U.S. Public Interest Research Group's (U.S. PIRG) "Trouble in Toyland" reports issued from 2008 through 2013.  The analysis found that U.S. PIRG's reports were based on improper testing methods that are not approved by the CPSC, and fail to support PIRG's allegations that the identified toys (defined as objects designed, manufactured or marketed as playthings for children under 14 years of age) present any danger to children at play.

TIA supports federal consumer product safety legislation adopted in 2008. The group works all year with medical experts, consumer groups and government regulators to ensure the safety of children and maintain U.S. toy safety standards, which are among the strictest in the world.  The Association educates toymakers on how to meet these standards and provides consumers with facts about toy safety, product recalls, and safe play.