Epik High's double title song music videos have gained attention online.

Today, Epik High's 7th album, 99, title songs, "Don't Hate Me" and "UP" music videos were released online.

The "UP" music video features a skateboarding park with a hip-hop theme, showing off a rebel side to them.

The music video also shows a scene where office workers and athletes send the message of, 'Be strong, stand up again'.

In the "Don't Hate Me" music video, it looks like a drama concept with them working at a grocery store. Children appear in monster and character costumes, gaining much attention.

This is their first album since moving over to YG Entertainment.