Racer Danica Patrick Confident GoDaddy Super Bowl Commercial Will ‘Steal The Show’; Ad To Have A ‘Hallmark’ Vibe

While many associate NASCAR driver Danica Patrick to sexy GoDaddy Super Bowl commercials, things will be different this year. Instead of being in the shower, the 32-year-old will appear in the ad with Buddy, GoDaddy's official puppy for its much-anticipated ad.

The GoDaddy Super Bowl commercial will be aptly titled "Journey Home." Some Super Bowl XLIX spectator are already curious as to how the company will portray the partnership of an adorable Golden Retriever puppy and a renowned racer.

One thing's for sure - Buddy has managed to charm Danica Patrick. Last December, she shared a tweet about the GoDaddy shoot: "That's a wrap with sweet little Buddy for the @godaddy Super Bowl spot! He's a keeper!"

According to GoDaddy's chief marketing officer Barb Rechterman, the company will steer clear from its typical advertising style. He claims that the ad will have the infamous "Hallmark" vibe, which hints that the spot is heartwarming.

"We are taking an advertising tradition - a tried-and-true Super Bowl commercial convention - and turning it upside down,People love cute, little puppies in Super Bowl commercials, right? The power of our next Super Bowl ad is how it pivots from what you think is a traditional 'Hallmark' style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online," Rechterman said as reported by Ad Age.

Danica Patrick certainly agrees with Rechterman. She believes that GoDaddy's pup will have the spotlight.

"I'm pretty sure this little GoDaddy puppy is going to steal the show. Our Super Bowl commercials have evolved over the years, and it's been pretty cool to be a part of the transformation. I love this year's surprise ending. I really don't think people will see the punch line coming," she gushed.

The adorable Buddy will reportedly exhibit an array of skills including strolling in a ravine and even riding a fictitious lightning storm.

Tags
world news
Danica Patrick
GoDaddy
Super Bowl
Join the Discussion

Latest Photo Gallery

Real Time Analytics