New York Toy Fair News:  MGA Entertainment, the world's largest private toy company, will redefine innovative hair play at this year's Toy Fair. One of the biggest trends from this year's New York Toy Fair promises to be new and different ways girls can play with dolls' hair. 

"At MGAE, we continually strive to innovate and introduce products that redefine play patterns and engage children's imaginations," said Isaac Larian, CEO of MGA Entertainment. "Our new additions, which are natural extensions of our current Lalaloopsy brand family, are infused with creativity, imagination and fun." 

MGA unveiling three new Lalaloopsy products. Each with an innovative and creative new way to interact with doll hair. Lalaloopsy Stretchy Hair doll has hair that stretches to 3x its original length so kids can style her hair as wacky and silly as possible!

The Lalaloopsy Stretchy Hair Doll has hair that stretches to 3x its original length! Girls can style her hair as wacky and silly their imaginations will stretch. Hair-dos are created by stretching the doll's hair super long, then styling it into a braid, twist or spiral. The style will stay until the valve is released, allowing the hair to return to normal length.

Lalaloopsy Girls Crazy Hair Doll is uUnlike any doll hair ever seen before. Lalaloopsy Girls Crazy Hair dolls provide endless amounts of hair play options. The four doll characters come with colorful bendy hair that allows girls to create tons of different hairstyles. The hair can be cut, lengthened, colored, glittered, or accessorized with style.

The new Lalaloopsy Tinies have hair made of lanyard string! Each character is different, and based on a beloved large doll character. An included poster shows all available collectible Tinies.

MGA Entertainment manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its products in such areas as home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes, Lalaloopsy, Moxie Girlz, Mooshka, Bratz, Vi and Va, and Zapf Creation.