The Asia K-Pop market has been changing as it has become more popular in China and Southeast Asia.

Recently, there have not been any love calls for new K-Pop artists from Japan. Of course there are already the top K-Pop artists who have already made their name known in Japan.

Japan is looking for an overall cute and girly image for girl groups but Korea is currently trending with sexy and trendy concepts. Because Japan is looking for a certain type of group, it is hard for K-Pop to follow along with that as K-Pop is always changing.

On the other hand, China and other Southeast Asian countries have been crazy for K-Pop. Many of these countries are excited and huge fans of K-Pop and also watch many variety shows with idol appearance as well.

These countries are also an advantage because anything that becomes an issue or popular is quickly spread around the entire country, making it a plus for K-Pop. In order to further expand and eventually go overseas to the U.S., choosing to promote in those countries is better than promoting in Japan.

Many idol groups plan on skipping out on Japan for their Asia tours and focus more on China and the Southeast Asia areas.