Leading Asian insurance group, AIA Limited, is sponsoring and bringing to Hong Kong the ladies and gentlemen behind explosive Kpop grooves. AIA is bringing a star studded line-up including BEAST, 4Minute and A-Pink to Hong Kong for a one-night-only concert. AIA K-POP 2013 will be held on 5 January 2013 at the AsiaWorld-Arena.

It will be a concert lasting more than two hours. AIA's sponsorship of this highly anticipated concert reflects its ongoing commitment to playing an active role in Hong Kong life. It hopes to create a fun and engaging event that will give young people and KPOP fans the opportunity to see their favorite idols in person.

Embracing the K-POP spirit, a series of engaging flash mobs were organized to drum up interest, as well as to pay tribute to the performing artists. AIA K-POP dancers took the streets of Central, Causeway Bay, Mongkok and Tsim Sha Tsui in Hong Kong, stirring the weekend crowds into a spectacular K-POP frenzy.

AIA has also launched an official concert website - https://aiakpop.com to help fans and staff keep up to date with the latest concert news, information, ticket updates, as well as photos, exclusive videos and more from the three K-POP bands.

Mr. Jacky Chan, CEO of AIA Hong Kong and Macau, said, "We are proud and delighted to bring to Hong Kong a dynamic event that captures the interest, energy and real passion of young people today. We want to capture the spirit of young people and their lives, with our theme for this concert, "Be real. Love it. Live it." The concert is an important element of AIA's efforts to understand and engage younger people in Hong Kong. In fact, this is the first ever K-POP concert sponsored by an insurance group in Hong Kong.

Watch the Causeway flashmob here: