Psy's make up brand has finally released.

The company revealed today that his 'Energy Factory' men's series will be available for purchase.

Psy had worked with the company in the entire process of the product from the marketing aspect to the package design.

The company stated that it was fun and comfortable to work with Psy.

The audience for this product is targeted towards men in their 20s-30s.

Psy's make up collection will be comprised of 11 products.