Reg Presley, the lead singer of British rock band The Troggs died at age of 71. Presley reported to have died at his home in England on Monday after long struggle with cancer.

Keith Altham, the singer's friend and music publicist announced on Facebook late Monday night, "My dear old pal Reg Presley of The Troggs died today." He called Presley "one very real person in a sometimes very unreal world."

He continued, "Our thoughts are with his wife Brenda and the family and those legion of fans who loved his music and his band. I will miss him hugely."

Last January the singer best known for "Wild Thing" was diagnosed with lung cancer after falling ill during a performance in Germany. The singer wrote to his fans in January 24 on the band's website, "I am receiving chemotherapy treatment and at the moment not feeling too bad. However I've had to call time on The Troggs and retire. I would like to take this opportunity to thank you all for the cards and calls and for your love, loyalty and support over the years... I shall miss you all. Lots of Love."

The Troggs landed in the music scene with "Wild Thing" in 1966, becoming part of the British invasion along with Beatles and the Rolling Stones. The band's string of hits include "Love is All Around," "I Can't Control Myself" and "With a Girl Like You," topping UK's music charts.

Fans and friends of the singer have paid tributes online. Music producer Andrew Loog Oldham who used to manage the Rolling Stones, tweeted "R.I.P. reg presley of the troggs. a long time served in the rock trenches. always innovative."