Girls' Generation attended the '2013 LG Cinema 3D Smart TV' launch event as they were the official LG models.

An LG official commented, "Last year, we were able to see an increase in sales with Girls' Generation as our model."

Another official commented, "We were really able to see Girls' Generation's sales power. For this year, we have a TV that has can have different color borders such as red, white, silver and gold. We've decided to name the colors 'Girls' Generation Red', 'Girls' Generation Silver' and so on."

Member Yuri commented, "We loved the quality of the products. It's an honor to be working with them again this year."

Member Taeyeon commented, 'I sometimes watch movies with the 3D TV. Now I can't go back to watching from a regular TV."