Tiger JK was shamed on the streets of Hongdae.

On February 15, his wife Yoon Mi Rae posted on her Twitter, "Hongdae promotion, STOP," along with a photo.

In the photo, Tiger JK is walking around the Hongdae streets to hand out his promotional CDs. However, people did not seem to recognize Tiger JK and just walked by him.

Tiger JK explained, "People were avoiding me, they wouldn't even take a CD."

Internet users commented "He was so humiliated", "I think Mi Rae discretely enjoyed this" and "This is so funny."