Today, it was announced that Girls' Generation and Hyun Bin would be models for Lotte.

Girls' Generation has worked as models for Lotte last year as well, but it is Hyun Bin's first time working with them.

They have both signed a 1 year contract that will last until next March.

According to a survey, the public stated that having Girls' Generation as their models gave off a more fashionable and young vibe to their brand.

This year, they have added Hyun Bin to help with their brand's growth and for a more global image.

Lotte plans to open more stores in China, Indonesia and more soon.