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YG Yang Hyun Suk Invests $3.5 Million For G-Dragon's Concert?

By Staff Reporter | April 04, 2013 01:16 AM EDT


G-Dragon's first concert for his world tour held last weekend is about to raise the whole standard for K-pop concerts. '2013 G-DRAGON WORLD TOUR : ONE OF A KIND' that took up investment of 3.5 million dollars involved 13,000 audience members, and it is flooding in compliments from those who attended it.

YG Entertainment's CEO Yang Hyun Suk revealed that he put in more than 3.5 million dollars in preparing for G-Dragon's world tour. This is the largest scale in Korean history. And the results seems to pay up for the large amount of investment it took.

"I could not take off my eyes even for a second" was the first line of a reporter who attended the concert. G-Dragon, who sang his new song 'MichiGO' for the first time through his world tour, came out in a clear sports car. He was drenched in the color red from head to toe, living up to his 'fashionista' image.

All stage decorations and lights were done by Live Nation, who also planned concerts for world stars like Michael Jackson, Madonna, and Lady Gaga. Yang Hyun Suk said, "When the best staff is added onto the best star, a synergy effect is created," the reason for investing so much into hiring Live Nation.

Dancers and the band was also the top. Neon wigs and colorful fashion matched with the dancers' perfect bodies as G-Dragon revealed four different fashion concepts: red, black, metalic, and colorful. It has been revealed that more than 50 stage outfits were customized for G-Dragon alone.

So the first step of G-Dragon's world tour received much praise, but what about the income? Simply looking at the number of ticket sales within Korea and comparing it to the large scale investment, it seems that YG would have a net loss. But it is also sure that considering all the countries he is going around, YG will definitely have a net gain. This was exactly what YG was going for.

Big Bang's world tour that involved 800,000 audience members last year was the same. Yang Hyun Suk back then had said, "The scary thing about Big Bang's first world tour with 800,000 audience members is that the scale of the audience gets bigger as time gets by. The countries that already had the concert indirectly promote the concert as they put up positive reviews online."

He continued, "Having a legit concert with legit contents is what makes audience members come back, and this is how K-pop lives. Concerts of singers is paid for by fans who buy the tickets, so shouldn't they get what they paid for?" Thus Yang Hyun Suk had invested so much into G-Dragon's concert because he had experience from Big Bang's world tour.

Targeting people just within Korea makes it hard to make large amounts of investments, because it will result in negative income. The reason other pop stars were able to succeed so much is that they targeted fans in other countries as well, not just their own.

Considering this, G-Dragon's world tour is definitely to stir the fans of other countries. This was the reason Yang Hyun Suk was able to invest so much without even a hint of hesitation.

Photo Credit: YG Entertainment

Tagged :  G-Dragon, Big Bang, YG Entertainment, Yang Hyun Suk


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