SM Entertainment artists Super Junior Siwon, Girls' Generation Yoona and SHINee Minho have been chosen along with 6 other artists to be models for SK Telecom.

SK Telecom stated, "We are excited to be working with SM Entertainment artists. Many fans and the public will be happy to see some of their favorite artists in these commercials."

The 6 artists will showcase various services through a series of episodes and reveal their own individual personality.

The commercials began airing on April 10 and will continue to release more soon.