tvN's latest drama "Bubblegum" premiered last onth and has gained many fans since then.

Although it seems to be a standard romantic comedy about two best friends who fall in love with one another, its plot definitely stands out among other such dramas and there is just a certain charm about it that I can barely put into words. It may not be suspenseful or full of plot twists, but what is it about this drama that keeps fans hooked onto it? Here are the five reasons why "Bubblegum" is so addictive.

1. The Chemistry between the Two Leads

It's a given that the two main characters, Haeng Ah (Jung Ryeo Won) and Ri Hwan (Lee Dong Wook), are bound to have a special chemistry, since they have spent most of their lives together since childhood. They know each other so well that they can even identify on one glance which items belong to each other. Not to mention that they hang out in an adorable playground a lot and when they are around each other they suddenly revert back to their child-like selves, complete with a lot of headlocking and playing catch.

The two actors pull off this relationship very believably and this allows fans to become engaged in their relationship as well. This couple is truly adorable to watch and their romantic scenes are just sizzling with chemistry, so much so that they really make me want to watch all the episodes at one go.

2. Park Ri Hwan

I had never watched a Lee Dong Wook show before this drama but him as Park Ri Hwan is literally perfection, both because of his ability as an actor and also because of how Ri Hwan was written. Granted, he may not be very realistic because of how perfect he is but he has all the character traits that could seriously make him the best male lead in K-dramaland. He has a goofy and childish side, especially in front of his bestie Haeng Ah and his mother, but as an Oriental Medicine doctor he also has a serious one as well. He knows what he is doing and is professional when he treats patients but at the same time he utilizes his friendly nature to better communicate with the patient and sometimes even ends up solving more underlying problems for them.

He is also a cute and filial son to his mother, Sun Young (Bae Jong Ok), and they share a sweet relationship. Perhaps it is because he is familiar with the actress, having previously lived with her during the second season of "Roommate," but he enjoys a comfortable chemistry with Bae Jong Ok and I look forward to their scenes as well.

Above all, Ri Hwan's best trait is that he is a very straightforward and direct person. He isn't blunt, but he knows clearly what he wants, especially in regards to his feelings for Haeng Ah. To me, there's nothing more annoying than a male/female lead who is always wishy-washy about their feelings (sadly this appears in almost every drama), and his directness felt like a breath of much needed fresh air. Even if Haeng Ah is going to be more hesitant about her feelings in the future, at least he will be around to push for their relationship and they will not be going around in circles getting confused about their own feelings (think "The Time We Were Not In Love"). 

He's even direct towards the second female lead for this drama, a dentist named Hong Yi Seul (Park Hee Bon). She's a pitiful character who falls for Ri Hwan after meeting him on a blind date because of his sensitive nature, and I actually enjoyed watching their developing relationship even though I knew that it probably would not end well. It's just amazing to watch Ri Hwan help Yi Seul gain some self-confidence, especially because she definitely deserves it, and his thoughtful actions just make me love him as a character so much more.

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