After School Chosen to Become Global Models

After School has been chosen to be the face of global SPA brand, MIXXO.

On April 27 in Shanghai, After School attended the launching event for the first MIXXO store opening in China. After School, who has not begun their album activity in China as of yet, brought out a huge crowd from media circles as well as individual fans, totaling about a 1,000 in attendance.

At the event, After School ran the store as the daily manager and worked right alongside customers and fans. The marketing strategy that incorporated the newly selected faces of their brand was spot on, as there were nothing but positive reviews on the close connection made available between the celebrities and the customers.

An associate from MIXXO commented that "The image of After School and our brand image blend very well and creates synergistic effects. We hope to expand even more with the help of our new global model in After School."

After School, who got a further confirmation on their potential to grow in other parts of Asia through this successful event, will embark on pan-Asia album activities in the coming months. Currently, they are actively preparing for the upcoming album. 

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