News / Hot Issues

EXO's Xiumin Made This Brand's Small Accessory A Huge Fashion Trend

By Chaeil Lee | September 07, 2017 07:10 PM EDT


EXO's Xiumin is being deemed a fashion God as he recently increased the sales for a simple fashion accessory without even knowing it!

On a new episode of 'Dangerous Behind The Blankets,' EXO's Xiumin could be seen casually lounging around the house in his sports-leisure attire. However, the simple but eye-catching navy blue headband became the desire of every fashionista out there as the company reported skyrocket in headband sales after the program aired.

The small company reported that the headbands immediately sold out and are already completing back up orders! They are scheduled to produce 1,500 more headbands by the end of this month! Fans and netizens are coining this situation as the 'Xiumin Effect.' 

But this wasn't the only item to completely sell out due to Xiumin's appearance on the show. It was also revealed that the skin products he used took over the search engines and became a popular purchase as well. Brand 'Olive Young' reported their products also sold out since the idol used them. It seems anything Xiumin touches turns into gold!

Tagged :  Xiumin, Effect, sold out, item, fashion, Olive Young, headband


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