Almost immediately after the cuties of Boyfriend released their latest single "On & On," there was a response from those pesky citizens of the internet saying the idol group has the worst timing. Not even critiques about the song or the video - just that the group should have waited and not released the song on the same day as CL's solo debut.

Probably the worst argument I can think of. For starters, the timing was perfect.

"On & On" was not meant to be a comeback for the group, but a special treat for their fans and a way to celebrate the group's two year anniversary since their debut. Bad timing? What are they supposed to do, go back in time and debut a week later?

It is a fun and carefree tune to ease us all into summer, and the playful video puts a smile on your face, whether you are a fan of it or not. The target audience, the sentiments, the overall feeling of the song are a far cry from "The Baddest Female" released by the 2NE1 leader on the same day.

If we can't compare efforts, then why bother chastising Boyfriend for having a good time and giving a musical gift of thanks to their fans?

"On & On" is Boyfriend's first digital single and is a playful song with the typical pop melody.

The video is adorable and shows the six members strolling around the streets of Tokyo and Enoshima having a fun time together on vacation. However the music video for the youthful song could have just as easily been set in an amusement park or shopping mall.

The sweet charm of the individual members really shines through with some close-up shots, friendly pranks, and constant smiles.

And the hair - oh, the hair! They all look so adorable in their spring blazers and perfectly styled quaffs, it makes me want to pinch their cheeks. Or, at the very least, I would not mind spending an afternoon hanging out with them.

The song itself is nothing particularly special or interesting, typical boy band fare, but that doesn't mean it's not good. Quite the opposite really. "On & On" is a great summer tune that would be perfect for the soundtrack to a teen rom-com, an afternoon drive to the beach, or a stroll in the park.

Not the greatest effort we've seen from Boyfriend, but again, that was not the point. The Best Friends I'm sure can agree - "On & On" is fun way to celebrate Boyfriend's anniversary and a nice summertime treat for their fans.

Check out the video below and let us know what you think of "On & On" by Boyfriend!