Most brands are using social media to reach new customers. You might also think the same way. With Instagram, you can boost your engagement 15 times more than Google+, Twitter, and Facebook. The way Instagram emerges as a key sales channel is significant. In this article, we will discuss how you can reach new users by promoting your products and brand.

Tips to Increase New Followers

You will find that 13 percent of internet users are on Instagram, and half of the world's top 100 brands have active accounts on Instagram. You will find your customers as well as your future customers on Instagram. Here are some ways in which you can find and attract Instagram users who might be interested in your product.

1. Including Audience-Specific Hash Tags

Hashtags are a great way to group concepts, ideas or conversations. Hashtags help people to find content about the topics they are interested in. You can reach new people who may find your product interesting by adding appropriate hashtags on your Instagram posts. 

Essentially, you need to choose hashtags that describe your business and photos. Furthermore, you need to add hashtags that people actively search and look for on Instagram. You can use various websites to find updated hashtags that you can use, such as Websta or Iconosquare. With these tools, you can find relevant hashtags, depending on your keywords.

Add almost 10 to 20 hashtags that relate to your products, brand, and business and use it on your Instagram posts. This way, you can target the potential audience and promote your product to people who are actually interested.

2. Posting at Peak Times

You can interact with new users more effectively if you know when your community's engagement rates are highest. This way, you can post at a specific time to increase engagement.  The analytics feature of Instagram is in-depth and provides you enough information to help you connect with a new audience and promote your product. You can also find which posts your audience mostly interacted with. This way, you can post in a way your audience likes. 

3. Working With Popular Instagrammers

The most effective way to increase your Instagram community is to collaborate with a celebrity or an Instagrammer with a higher reach to feature your product. However, you might need to pay an advertising cost to that Instagrammer for reviewing your product and brand. But the results that you will get will be dramatic.

Conclusion

Instagram's engagement rates are one of the best when we compare them to those of other social media platforms. The image-centric nature of Instagram allows you to showcase and sell products. However, if you want to increase the organic engagement of your posts, you can buy Instagram views cheap. Once you are done increasing your targeted audience and gaining loyalty and trust, you can now convert your audience into potential customers.