NCT Dream is Now The Face of Korean Cosmetics Brand Candylab
NCT Dream has just booked themselves a contract with their first-ever cosmetics brand! The boys are now the face of the upcoming cosmetics brand, Candylab. Though the brand has yet to show the full campaign with the boys, Candylab has been teasing fans for weeks now.
Candylab recently posted a teaser about their new muss. Eagle-eyed fans noticed the hints they left immediately! Not only did they use a neon green heart (with neon green being NCT's official color), they also used emojis of a mouse, puppy, fox, rabbit, and dolphin. These animals are nicknames given to the members and are even used within the members themselves.
Who's that boys? ⠀
오늘부터 2 주간 18 시 정각!
캔디랩의 새로운 '뮤즈' 티저영상이 업로드 됩니다
⠀
CANDYLAB’s new ‘MUSE’ teaser will be uploaded everyday at 18:00 KST for two weeks starting from today!
⠀#캔디랩 #새로운뮤즈 #크림팝스포 #크림팝 #CANDYLAB pic.twitter.com/sQ16PstKcS — candylab_kr (@candylab_kr) August 3, 2020
For a week, Candylab has been sharing videos teasing the members with their faces covered. Of course, this puzzle is easy to solve for NCTzens! In one video, a member's blue toned silver hair sticks out despite his hidden face, and fans immediately figured out that it's Jaemin!
Guess Who! 캔디랩의 첫 번째 뮤즈를 소개합니다! 꽁꽁 숨겨졌지만 누구일까요~ pic.twitter.com/iCg99io8Of — candylab_kr (@candylab_kr) July 31, 2020
In another, a member's pink hair stood out, which led fans to figure out that it's Renjun!
Guess Who! 캔디랩의 첫 번째 뮤즈를 소개합니다!
꽁꽁 숨겨졌지만 누구일까요~
pic.twitter.com/vVXLxrC8Xf — candylab_kr (@candylab_kr) July 31, 2020
In another, the male's swooping hairstyle and slightly brown hair immediately caught fan's attention, and NCTzens confirmed it's Jeno.
Guess Who! 캔디랩의 첫 번째 뮤즈를 소개합니다! 꽁꽁 숨겨졌지만 누구일까요~ pic.twitter.com/vFnBvuFMnG — candylab_kr (@candylab_kr) July 31, 2020
Another teaser was posted in which only the top of the member's black hair was seen. Despite that, fans immediately identified it as Chenle, thanks to the idol's built and frame.
Guess Who! 캔디랩의 첫 번째 뮤즈를 소개합니다!
꽁꽁 숨겨졌지만 누구일까요~
pic.twitter.com/zaCYGwQe6A — candylab_kr (@candylab_kr) July 31, 2020
Lastly, the very first teaser they posted showed the idol's red-purple hair. That hint plus the idol's frame led fans to immediately realize it's NCT Dream's maknae, Jisung!
Guess Who! 캔디랩의 첫 번째 뮤즈를 소개합니다! 꽁꽁 숨겨졌지만 누구일까요~ pic.twitter.com/B2oxkXc6od — candylab_kr (@candylab_kr) July 31, 2020
The boys of NCT Dream were rumored to have been shooting for a cosmetics brand as early as mid-June, where a netizen revealed on a community forum that the boys were endorsing a "drug store brand." This plays well into the teasers, as the videos appear to be taken in the middle of a shoot.
On August 3, Candylab released another teaser for their new line of products "Creampop". Though only the eyes and the lips of the member in the video can be seen, those distinct features can easily be recognized as Jisung's!
#캔디랩 #새로운뮤즈 #크림팝스포 #크림팝 #CANDYLAB pic.twitter.com/GgMyFjjylE — candylab_kr (@candylab_kr) August 3, 2020
The brand will be posting a teaser every day for the next two weeks. It appears that Mark and Haechan did not participate in the shoots, as they were busy promoting with NCT 127.
Are you excited for the full campaign with the boys?
NCT Dream debuted in 2016 under SM Entertainment and is the third sub-unit in the NCT umbrella. They first debuted as a teenager unit, with all the members below 20 debuting in th group, and all the members above 20 would graduate. In 2020, NCT Dream rebranded and abolished the graduation system and is now a flexible unit, with the original seven members going in and out of the group to promote.
NCT Dream and their music is known for following the stages of youth, starting off innocent and getting darker as they grow. NCT Dream is the only Asian artist to ever appear two times consecutively on Billboard's "21 Under 21," in which they ranked 20th place in 2018 and 13th place in 2019. They were chosen for their impact on sales and social media. In 2019, TIME Magazine included NCT Dream in their "25 Most Influential Teens", in which every individual member was mentioned: Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung.
