The rising K-pop boy group A.C.E signed a contract with the U.S. agency, Asian Agent.

Recently, the U.S. Billboard website announced in a business column that the K-pop group signed a partnership contract with the U.S. agency, Asian Agent.

Billboard said, "With this agency contract, A.C.E. will work in various fields, including star-class collaboration and fashion contracts, as well as activities in the United States."

Asian Agent, The Agency Who Worked with BLACKPINK and (G)-IDLE Signed with A.C.E

In particular, Asian Agent, who is now a partner agency of the male idol group is the same agency who previously worked with prominent girl groups including BLACKPINK and (G)-IDLE, who helped in their successful entry in the U.S. market.

The agency's expertise is focusing on Westernizing Eastern culture through local publicity and strategic alliances, which is expected to effectively promote A.C.E's unique charm, including the Korean fantasy.

In particular, Asian Agent first met Beat and Interactive, the agency of A.C.E, and the members during an award ceremony. Aside from being impressed by A.C.E's consistent busking performance, the U.S. promotion agency was also captured by A.C.E's stage at the 2020 "Academy Awards" during the after-party celebration in Los Angeles in February.

At that time, the group went on the after-party stage to celebrate director Bong Joon Ho's success for the movie "Parasite" and received great attention by presenting BTS's "DNA," "Fake Love," and H.O.T's "We Are the Future."

In response, Lee Joon Young, or also known as Danny JY Lee which is the director of Beat Interactive said, "The best thing about working with Asian Agent is that we can thoroughly plan and implement overseas strategies." They also added that working together with Asian Agent has already increased the interest of the global media.

A.C.E: A leading Rookie Group Which is Expected to Show More on 2021

Meanwhile, A.C.E debuted in 2017 with a hardstyle track "Cactus," which ranked 21st on the Billboard chart "World Digital Song Sales Chart."

In September, they released their fourth album, "HJZM: The Butterfly Phantasy," which introduced their track, "Favorite Boys."

Forbes then acknowledges the excellence of the members, highlighting and describing them as a tool for "bringing traditional Korean culture to modern K-pop."

The group earned various feedbacks for their outstanding vocals and performances that are not like other rookies, which is now being recognized in the global market as well.

According to Billboard, the members of A.C.E expressed their excitement saying, "We are very excited and inspired ahead of the next chapter of our musical career. We will not only pursue our dreams as a group but also repay the dreams and expectations that countless global fans are betting on us."

Furthermore, Kim Hye-im, the CEO of Beat Interactive, also said, "I think investment in music and fans is more important than ever while the world is facing a global pandemic. I also think we should continue to give our fans courage and hope to overcome this situation."

Meanwhile, Ace is leading expectations by predicting global activities and collaboration in 2021.

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Written by Eunice Dawson