BTS Tops January Boy Group Brand Reputation Rankings + See Who Comes Next

By Mhaliya Scott Jan 08, 2021

On Saturday, Jan. 9, the Korean Brand Research Institute has issued the boy group brand reputation ranking for January. See who claimed the top spots and who follows.

The Korean Brand Research Institute has measured a total of 57,697,220 data that were gathered from Dec. 9, 2020 to Jan. 9, 2021 to analyze consumer behavior. The data assess the community participation index, community reception index, media index, and communication index regarding several boy groups. All of these are brought together to reach the total brand reputation index and come up with the ranking. Compared to last December's 60,938,158 brand data, the current result decreased by 5.32%.

The brand reputation ranking helps see consumers' online habits and what are the factors that have great influence on brand consumption. The analysis can determine the positive and negative impacts of the boy groups to the public, the media's interest in them, and consumers' interest and communication volume.

(Photo : BTS Official Facebook Account)

In the No. 1 position for this month's ranking is BTS (RM, J-Hope, V, Jimin, Suga, Jin, and Jungkook) who has a brand reputation index of 18,656,046. It is the result of the combination of a participation index of 2,755,544, a media index of 5,761,918, a communication index of 4,797,587, and a community reception index of 5,340,997. Compared to the total data of 23,659,001 in December, it declined by 21.15%.

(Photo : NCT Official Twitter Account)

In second place is NCT (Taeyong, Johnny, Taeil, Doyoung, Utah, Jaehyun, Ten, Mark, Winwin, Renjun, Mark, Haechan, Jeno, Chenle, Jaemin, Lucas, Jisung, Kun, Jungwoo, Hendery, Xiaojun, Shotaro, Yangyang, and Sungchan) with a January brand reputation index of 5,115,736. The group has a participation index of 500,720, a media index of 1,752,957, a communication index of 1,711,695, and a community reception index of 1,150,364. Compared to NCT's brand reputation index of 5,341,172 last December, it fell by 4.22%,

ALSO READ: BTS and NCT 127 Included in MRC Data's Top 10 Highest-Selling Physical Album in the US in 2020

(Photo : SEVENTEEN Official Twitter Account)

Sitting in the third spot is SEVENTEEN (S.Coups, Joshua, Jeonghan, Hoshi, Jun, Woozi, Wonwoo, Mingyu, DK, Seungkwan, The8, Dino, and Vernon) with a brand reputation index of 4,613,058 this January. This is the total of the fusion of a participation index of 829,840, a community reception index of 1,040, 443, a media index of 1,204,572, and a communication index of 1,538,204. Compared to their December brand reputation index of 3,602,368, it increased by 28.06%.

(Photo : EXO Official Facebook Account)

Claiming the No. 4 position is EXO (Suho, Kai, Chanyeol, Sehun, Baekhyun, D.O, Xiumin, Chen, and Lay) with a January brand reputation index of 2,474,404. The group has a participation index of 201,344, a community index of 632,061, a media index of 773,363, and a communication index of 867,635. Compared to their brand reputation index of 3,201,871 in December, it decreased by 22.72%.

ALSO READ: EXO Chanyeol Named The Top Music Influencer in Japan

(Photo : The Boyz Official Twitter Account)

In fifth place is The Boyz (Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, New, Q, Ju Haknyeon, Sunwoo, and Eric) with a total of 1,856,697 brand reputation index this January. The Korean act has a participation index of 247,192, a community index of 260,473, a communication index of 339,753, and a media index of 1,009,278. Compared to their December index of 1,644,244, it ascended by 12.92%.

Congratulations to the top five boy groups!

From 1-30, the ranking is as follows: