Golf Wear Brand 'Pearly Gates' Selects TWICE as Its 2022 Advertising Model
TWICE members flaunt their sporty image as the new muse of young golf wear brand, Pearly Gates!
On Jan. 21, Cris FNC's golf wear brand "Pearly Gates" based in Gangnam-gu Seoul announced that it has selected Korea's representative girl group TWICE as its new advertising model in 2022.
TWICE Selected as the New Advertising Model of Cris FNC's Golf Wear Brand 'Pearly Gates'
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Pearly Gates, which has been engaged in various marketing activities to strengthen brand intimacy with young golfers in their 20s and 30s, chose the nine-member group for their image that matches the brand's identity.
"TWICE with bright and energetic energy matches the brand's identity," the brand said.
As a result, Pearly Gates aim for this strategy to actively strengthen communication with young MZ gen golfers and TWICE, which has established itself as a representative K-pop girl group through its various advertising campaign this 2022.
TWICE x Pearly Gates to Release S/S 'Preppy' and 'Slogan' Collection
As a starter, the golf wear brand plans to release an S/S collection, focusing on "Preppy Collection and "Slogan Collection," which will introduce trendy golf wear that will also show the colorful image of TWICE by using a wider variety of color palette.
The "Preppy Collection" aims to give golf wear with casual sensibility, while "Slogan Collection" aims to convey a positive message that adds vitality to life.
An official from Pearly Gates said, "TWICE's unique personality and brand's unique identity will create synergy in the MZ generation targeting strategy. We look forward to getting closer to consumers of the MZ generation, which values taste and style by unraveling golf wear styles with various charms of TWICE members."
On this day, the 2022 S/S advertising campaign pictorials and videos with TWICE will also be released sequentially on the official Instagram account and website of Pearly Gates from January 21, along with various marketing activities including campaign TV CF on Air, and will continue in March.
TWICE Becomes 'K-pop's One-Top Album Queen' for Recording 7.3M Cumulative Album Sales
TWICE, set to dominate the fashion industry with their athletic and trendy side, also continues to reign in the K-pop industry as "One-Top Album Queen."
According to the 10-year cumulative album data released by Gaon Chart on Jan. 10, TWICE recorded the highest album sales among female artists with a total of 7,299,094 albums.
The data ranked cumulative album sales from January 2011 to November 2021 based on singers who debuted since 2011, where TWICE ranked fifth among all artists and the only female artist to be listed in the top 10 and shone the reputation of the "K-pop representative girl group."
TWICE is also showing off its extraordinary power on the U.S. Billboard chart. The third full-length album "Formula of Love: O+T=<3" ranked 148th on the Billboard main chart on January 15, succeeded in ranking in for eight consecutive weeks.
READ MORE: BTS, TWICE, More: Mubeat Announces Top 10 'Best Artist of 2021,' ENHYPEN, Somi Tops 'Artists Who Are Expected to Shine in 2022'
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Written by Eunice Dawson
