BTS Jimin Becomes Most Mentioned Person in Apparel & Accessories Category Following Merch Release
BTS Jimin was discovered to be the most mentioned person under the Apparel & Accessories category after his "Artist-Made Collection" was released.
BTS Jimin Becomes No. 1 Most Mentioned Person in Apparel & Accessories Category after His 'Artist-Made Collection' Dropped
On Jan. 18, the "Artist-Made Collection by Jimin" was officially dropped. It consisted of a purple hoodie and a set of hoop earrings. Both items put on several designated online stores were sold out in just under a second.
Jimin's purple hoodie costs 99,000 won while the set of earrings was priced at 75,000 won. As a result of the merch release, several keywords and hashtags related to the BTS member and his self-made merchandise trended worldwide and in South Korea on Twitter.
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On Jan. 21, NetBase Quid announced that the release of the highly-anticipated "Artist-Made Collection by Jimin" is attributed to BTS Jimin becoming the most mentioned person this week under the Apparel & Accessories. Numerous discussions mentioning Jimin's purple hoodie and earrings have been tracked.
Jimin showed massive impact as he surpassed some well-known fashion icons and brands like Bella Hadid, Christian Siriano, Allen Iverson, and Yves Saint Laurent after recording a total of 13,828,228 news and social mentions.
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NetBase Quid is a platform that shares contextual insights to announce business trends, examine the story behind competitors and the market, and connect with consumers. They make use of artificial intelligence to deliver data in a fast, precise, and efficient manner.
BTS Jimin's influence on the fashion world is no joke. Last year, he was dubbed the "LV Frontman" after making headlines when he appeared at the Louis Vuitton Men's fashion show. It was later discovered that Jimin was the reason behind BTS being chosen as the Louis Vuitton brand ambassador.
Moreover, Jimin has caused the luxury items he wore in the past to sell out, including outfits, bags, or shoes of Chanel and Louis Vuitton. Because of this, he acquired the title "Sold Out King."
BTS Jimin Continues to Be Mentioned as the Role Model of Rookie Idols
In other news, BTS member Jimin was mentioned as the role model of old and new artists in the past week.
On Jan. 19, Kim Hyung Jun, a member of the boy band SS501, mentioned Jimin while talking about BTS. He said that he really likes Jimin as an artist.
Kim Hyung-jun, South Korean entertainer, lead rapper and youngest member of boyband SS501 and SS301, mentioned Jimin while talking about BTS 💛
— j.m¹³ FACE IS COMING ❤️🔥 (@pjm_jm13) January 19, 2022
"I like Brother Jimin" pic.twitter.com/5LxrfSxDyS
SS501 isn't a new Korean group as it made its debut in 2005 and was regarded to be one of the top boy bands before. The group has not disbanded but it has been on hiatus since June 2010.
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On Jan. 13, Jooan, the main vocalist and lead dancer of the new K-pop boy group T.A.N, sat down for an interview with the press and that's where he named Jimin as his role model.
T.A.N. Jooan said that he finds it cool to impress the public with singing, dancing and facial expressions, all of which BTS Jimin is known and praised for. Many rookie idols look up to him and consider him a book to read for a successful career, and so Jimin was dubbed "rookies' bible."
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Written by Mhaliya Scott
