10 Most Popular K-pop Boy Groups for March 2023

By Israel Monte Mar 17, 2023

For the brand reputation rankings of March 2023, the Korean Business Research Institute has unveiled the K-pop boy groups who joined the list, which covered February 11 to March 11.

The data analyzed are measured from each group's exposure in both online and offline. Along with these rankings, fans' participation is largely considered as a factor for a group's popularity.

It also included how much of these groups are active in social media, communities, and their interaction with fans.

Here are the 10 most popular male groups for March 2023!

1. BTS

BTS dominated the brand reputation ranking list for K-pop male groups, earning their 58th consecutive month. The K-pop sensation earned a total of 5,907,810 for March 2023. Since members are also focusing on their individual activities, it's understandable to see BTS at the top of the rankings.

In their pursuits for March, two of them were quickly recognized, which were J-Hope with his release "on the street," and Jimin who is set to drop his first-ever solo album on March 24. Furthermore, BTS's data also revealed an 80.78 percent score from their positive results spectrum.

2. NCT

NCT followed BTS in the second place, garnering a whopping 3,983,538 brand reputation index for the month of March. It has also earned them a 4.08 percent boost, surpassing their previous February score.

3. SEVENTEEN

SEVENTEEN claimed the third spot with a brand reputation index of 3,699,006, proving their solid fanbase and popularity this March.

4. EXO

With a brand reputation index of 3,223,157, EXO retained the No. 4 spot, derived from a 4.79 percent increase. It also improved their previous February score of 3,075,852.

5. THE BOYZ

THE BOYZ garnered a brand reputation index of 2,995,419, which led to them to climb a drastic increase on the list's fifth place. This index showed a 39.21 percent increase, away from their February index of 2,151,709.

6. TXT

TXT maintained their position in the sixth place, with an index of 2,352,241. With their album "The Name Chapter: TEMPTATION" making headlines with its record-breaking success, it's impossible not to have TXT on March's rankings.

7. SHINee

SHINee gained a brand reputation index of 2,025,862 for March. On February 13, Key released his 4th album repackage "Killer" with its title track of the same name. Meanwhile, Onew dropped the album "Circle" with title track 'O (Circle)." With two of the group's members having issued their own music, their popularity is considered valid for March's rankings.

8. ASTRO

ASTRO earned a brand reputation index of 1,763,812 and claimed the No. 8 spot. Their current March index improved their previous February score, which was 1,629,961.