For the month of May, the Korean Business Research Institute has announced their official brand reputation rankings for advertisement models. The list is comprised of numerous K-pop stars, K-drama celebrities, and public figures, who all made headlines for their exposure.

The data collected was from April 18 to May 18, and was derived from consumer participation, media coverage, social values, and communication. K-pop artists also made buzz this May in their endorsements, including their appearances on formal events related to their brand.

Here are the 7 most popular K-pop brand models for May 2023!

1. BLACKPINK

(Photo : Nate)

BLACKPINK dominated the list with a brand reputation index of 1,635,214, due to a 1.69 percent score increase. This surpassed their previous score in April score of 1,608,061. As for their positivity-negativity analysis, BLACKPINK received a score of 87.95 percent positive reactions.

2. NewJeans

(Photo : Instagram: @newjeans_official)

NewJeans entered second place with a brand reputation index of 1,600,113. The girls were also active in their endorsements, both individually and as a group.

3. Lim Young Woong

(Photo : Lim Young Woong (Twitter))

Top soloist Lim Young Woong claimed the No. 2 spot, after gaining a brand reputation index of 1,559,416 for May.

4. BTS

(Photo : Pinterest)

BTS also joined in the list, earning a place on the No. 5 spot in the institute's original list, completing the top five. The "Life Goes On" singers have garnered a brand reputation index of 1,486,203, due to their 4.78 percent score increase.

5. IVE

(Photo : Instagram: @ivestarship)

On the institute's list, IVE placed in as the 6th K-pop artist to be included for May advertisement model rankings. According to their report, IVE collected a brand reputation index of 1,291,694 for the month of May. One of its members, Leeseo, also made buzz during her appearance at the 2024 Gucci Fashion Cruise Show.

6. ASTRO Cha Eun Woo

(Photo : Instagram: @eunwo.o_c)

ASTRO Cha Eun Woo placed No. 9 on the institute's list, after gaining a brand reputation index of 1,142,150 for May.

7. SEVENTEEN

(Photo : Twitter: @pledis_17)

Lastly, SEVENTEEN earned a brand reputation index of 7,92,739, placing them on the original list's No. 13.

See the full list below:

1. BLACKPINK

2. NewJeans

3. Lim Young Woong

4. Son Heung Min

5. BTS

6. IVE

7. Yoo Jae Suk

8. Son Suk Ku

9. ASTRO's Cha Eun Woo

10. Gong Yoo

11. Kim Ho Joong

12. Park Seo Joon

13. SEVENTEEN

14. Lee Chan Won

15. Young Tak

16. Park Eun Bin

17. Lee Byung Hun

18. IU

19. aespa

20. Kang Daniel

21. Kang Dong Won

22. Baek Jong Won

23. LE SSERAFIM

24. Song Ga In

25. Shin Dong Yup

26. Kim Yuna

27. Jun Ji Hyun

28. Jang Yoon Jung

29. Park Bo Gum

30. NCT

Which artists or celebrities on the list are your top picks? Let us know in the comments below!

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IN CASE YOU MISSED IT: 10 Most Popular K-pop Brand Models March 2023: NewJeans, BTS, MORE! 

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Written by Riely Miller